Oven Story Pizza launches its first national ad campaign. Oven Story’s recent campaign by Publicis India says no to normal average pizza. This is the brand’s first unified campaign reaching across print, digital, outdoor, and radio.
As India continues to gradually open up from the lockdown imposed because of the Covid-19 situation, many brands are looking at possible ways to make a refreshed entry into the lives of the consumers. One that can help them make a learned decision especially on the guidelines of health and hygiene. One of their early offerings was for opening up for business again, where Oven Story pizza has come up with a safe and hygienic solution to make the consumers able to order their favorite meal, the pizza, without being anxious about safety and consumption sufferings.
Ordering food from outside during the pandemic has become a far-flung dream for several people, battling and debating within themselves to decide on the safety and hygiene of even their beloved pizza. Oven Story finds a solution to this dilemma by making sure that the highest levels of safety measures Will be taken and provides the customers with varieties of its famous and special cheese pizzas. Other than providing the necessary safety norms of sanitization, masks, and gloves, Oven Story also takes into consideration the safety aspect by providing the temperature and medical certification of their chefs and staff who are making the pizza, on the app when customers place an order. Thus ensuring that ordering and consuming pizzas from Oven Story is safe and accomplishing all safety conditions.
Publicis India has conceptualized and executed the ad campaign. The ad film has been produced by the production house Content Factory and it has been directed by Tarannum Pasricha. The ad campaign is being promoted completely on digital and television platforms and will also be aired on popular, infotainment, entertainment, and sporting properties over the upcoming few weeks.
Commenting on the brand campaign, Shoumyan Biswas, The Head of Strategic Alliances, Rebel Foods said, “Our focus was to infuse faith in the minds of our consumers that Oven Story is not just trying but doing its best to bring back safe and quality product to its buyers. Publicis India has brought complete justice to this concept and did present a great piece of advertisements.”