Asian Paints, India’s leading paint company rolls out a new ad campaign featuring actor Ranbir Kapoor for their Ultima Protex paint. The ad aims to convey the message that Ultima Protex, with its lamination guard technology, offers the best protection for the exterior of the house from rain, sun, and dust, and offers ten years of performance warranty.
Time brings lots of changes but we all want our homes to remain new for several years. People try to protect their exterior walls from harsh weather, dirt, pollutants, and more to avoid a weathered and dull appearance. For this, Asian paints have been a trusted partner among Indians. The ad was conceptualized by Ogilvy India and directed by Abhinay Deo, The ad features superstar Ranbir Kapoor in a double role both as a master magician carrying popular vanishing tricks and a confident contractor.
The magician carries a vanishing trick and can get rid of most of the objects. A child doubts his ability and challenges him to get rid of the plastic on the exterior of his house. When the magician fails to do so, the contractor rides in with Apex Ultima Protex to get rid of plastic. Thus, the ad conveys the message that Apex Ultima Protex offers complete protection for your homes against rain, rays, and dust. Besides TVC, campaign will be live across print, OOH, POS, and digital media.
Talking about the campaign, Amit Syngle, MD and CEO of Asian paints said- The simple insight is people laminate their most precious things for longevity and homes are the most precious possession of a person. Asian paints Ultima Protex will laminate your house against different forces of weather. This ad intends to further strengthen the association of Asian paints Ultima Protex and Lamination thereby bringing a smile to every viewer’s face.
Sukesh Nayak, the chief creative officer of Ogilvy India, said- Asian paints are synonymous with lamination wala paint. Our new campaign aims to strengthen this association. The ad is all about the idea that to keep your home safe and get rid of plastic on the exteriors of houses, all that you need is Asian paints Apex Ultima Protex.