Redhill strengthens its creative capabilities and mentor key talent


Redhill has declared the appointments of Marienelle Castelino and Tavy Cussinel as the organization’s freshest Managing Directors. As a component of their new jobs, Marienelle will develop her emphasis on brand initiative and corporate orders in business sectors across Asia-Pacific, explicitly Singapore, Indonesia, India, and Cambodia, while Tavy will focus on developing the organization’s education, medical services, luxury and lifestyle portfolios.

Redhill is a responsive, lithe, and full-administration PR and correspondence firm. They give key direction to advertising, advanced accounts, crisis management, internal communications, and marking across ventures and areas. Driven by a group of energetic specialized, trained professionals, they create campaigns that form a brand’s standing and a portion of the overall industry. They centre around their ultimate objective – to turn into the DBS or Singapore Airlines of the communications world.

Marienelle joined Redhill as Regional Director of Strategy in November 2017 and brings more than 13 years of involvement with brand interchanges and corporate standing to the office. Before Redhill, she held customer influential positions for marquee brands like McDonald’s, Pepsi, Mondelez, Coca-Cola, and P&G. Having worked with driving associations and multinationals in Asia, she has gotten various awards through her profession like The Holmes Report and PRWeek Asia for her work. Presently, she drives groups in Singapore, India, Indonesia, Japan, and Cambodia to serve customers like Emirates, Cambodia’s Ministry of Tourism, Cotton Brazil, Close Comfort, Sony Pictures Network, and Vistas Media Capital.

Tavy turned into Redhill’s Director of Strategic Communications in February 2018 and rose rapidly through the positions. She has gone through more than twenty years of working experience with commonly recognized firms like Calvin Klein Cosmetics, Parfums International, Unilever Cosmetics International, Coty, Rimmel, and Adidas. Beforehand, she established and scaled an advertising organization in London, which she sold in 2011 to focus on raising her family. With groups in Thailand and Singapore, she will deal with Redhill’s extravagance and lifestyle customers, like Kimpton Maa-Lai Bangkok, Yours Skincare, and Style Theory, while boosting the office’s aptitude in medical care and instruction.

Marienelle’s and Tavy’s appointments are only two of a large number of advancements inside Redhill as the organization grows following a mid-year evaluation cycle. Redhill is focused on the improvement of its representatives and building a solid culture of internal development. A few additional leaders were likewise named to new jobs to acknowledge their stellar professional performance and their commitments to Redhill’s growth.

Despite the effect of COVID-19, Redhill commended a positive monetary year in 2020 and has exhibited solid development in 2021 with the expansion of 26 colleagues and 30 new customers since January this year. Around there, Redhill has additionally won various honors; most prominently, it was the central advertising organization at any point to be perceived in the Enterprise 50 Awards, which is mutually coordinated by KPMG in Singapore and The Business Times and is supported by OCBC Bank.

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