Bengaluru, 29th October 2026 – SBI General Insurance, one of India’s leading general insurance providers and a key implementing insurer under the Pradhan Mantri Fasal Bima Yojana (PMFBY), will participate in the Government of India’s Meri Policy Mere Haath (MPMH) campaign for Kharif 2026. The initiative aims to deliver crop insurance policies directly to farmers and strengthen on‑ground awareness about the PMFBY scheme.
The policies will be distributed across nine major states – Madhya Pradesh, Uttar Pradesh, Uttarakhand, Maharashtra, Assam, Odisha, Tamil Nadu, Karnataka, and Jharkhand. SBI General Insurance will work closely with State Governments and local stakeholders to facilitate the distribution of crop insurance policy documents and enhance outreach efforts for farmers.
As part of the campaign, the company will support policy distribution camps backed by Fasal Bima Pathshalas, Kisan Melas, and Kisan Goshtis. Additionally, SBI General will organize two Government‑of‑India‑led initiatives under PMFBY: International Year of Women Farmers (IYWF) and PMFBY@10 Farmer Champions.
The International Year of Women Farmers (IYWF) will feature specialized women farmer led workshops focused on educating and enrolling more women farmers under the scheme. To further strengthen outreach, special engagement activities featuring beneficiaries from the past ten years of PMFBY will be conducted across various states in alignment with Government communication strategies. These beneficiaries will be recognized as PMFBY@10 Farmer Champions, and a dedicated meet will be organized to foster awareness and motivate the broader farming community.
Overall, these initiatives aim to create interactive platforms where farmers can engage in discussions, share feedback, and seek guidance ultimately enhancing awareness and encouraging deeper participation in the PMFBY scheme.
Commenting on the initiative, Mr. Naveen Chandra Jha, MD & CEO, SBI General Insurance, said: “For every farmer, knowing their crop is protected brings a sense of security that goes far beyond a policy document. Meri Policy Mere Haath is a powerful initiative that ensures this reassurance reaches them directly, strengthening trust in the crop insurance system. Through our outreach across nine states, we want farmers to feel supported, informed, and confident that PMFBY stands beside them in times of uncertainty. As their implementing insurance partner, we are committed to walking with them, shoulder to shoulder, and empowering their journey toward resilience and stability.”
With the Meri Policy Mere Haath campaign, SBI General Insurance continues its mission to bring protection and clarity closer to farmers. By delivering policy documents at their doorstep and engaging them through continuous communication, the company strives to deepen understanding of PMFBY and help farmers make secure, informed decisions for their livelihoods. The initiative reflects SBI General Insurance’s belief that meaningful insurance goes beyond coverage – it builds confidence, connection, and a safer future for farming communities.
About SBI General Insurance
SBI General Insurance, one of the fastest-growing private general insurance firms, backed by the robust support of SBI, upholds a legacy of trust and security. We position ourselves as India’s most trusted general insurer amidst a dynamic landscape. Since our establishment in 2009, our expansion has been substantial, growing from 17 branches in 2011 to a nationwide presence in 182 branches. In FY 2025-26, SBI General Insurance reported a Gross Direct Premium (GDP) of INR 15,904 crores, recording a YOY growth of 14.5%.
The company received numerous prestigious accolades, showcasing its excellence across various domains. Key honors include winning the Domestic General Insurer of the Year – India and Claims Initiative of the Year – India at the Insurance Asia Awards 2025 in Singapore, Smart Insurer for the year 2025 at the ETNOW Insurance Summit & Awards 2025, India’s Leading General Insurance Company (Mid) for its outstanding performance at the 18th edition of the Dun & Bradstreet BFSI & Fintech Summit 2026 and Best General Insurance Company of the Year at 4th Edition of Future of Insurance Summit 2025.
Certified as a Great Place to Work in 2025, the company also excelled at 8th ICC Social Impact Award 2026 for its commitment to CSR Activities in Project Mission for Vision in Meghalaya, and “ET NOW Champions of CSR” at the ET Edge ET NOW Champions of CSR 2025.
With a team of over 9,900+ employees and our multi-distribution model covering Bancassurance, Agency, OEM, Broking, Retail Direct Channels, and Digital collaborations, we are committed to providing both Suraksha and Bharosa to all our consumers. Leveraging a vast network that includes over 23000+ SBI branches, plus agents, financial alliances, OEMs, and digital partners, we extend our services to even the most remote areas of India. Our offerings cater to Retail, Corporate, SME and Rural segments, and our diverse product portfolio ensures accessibility through both digital and physical channels.
