Seasons change, a diamond is forever


Diamond brand from The De Beers Group, Forevermark has introduced a new campaign for its Tribute Collection. It sends the message that ‘Seasons Change, A Diamond is Forever’.

The campaign by Forevermark Design, and Innovation Centre, stars Shreya Chaudhary a smart, positive working woman who has fearlessly taken on change and became well in her new working atmosphere. She wears the Tribute Collection rings, just before she gets into a formal online video call with her team to enjoy this new milestone in her life, she stacks one more ring on her finger. The film mentions the changes that the current times have made in everyone’s lives and how this woman doesn’t let anything come in her way to move ahead with the times. She prides her latest achievement by heaping a new tribute ring on her finger.

The campaign gets a 360-degree media focus that will include digital and traditional mediums. Digitally, the brand will focus on ad spots on OTT video platforms, social media, search, display, and video platforms as well as influencer collaborations. The traditional media platforms include radio, television, ads across major FM channels, and print nationally.

Sachin Jain, managing director, De Beers India, comment that this campaign aims to respects each woman’s unique story. The stackable rings are symbols of every success or milestone she achieved throughout her life. According to the De Beers group, this is a hardworking campaign where they are maximizing every penny that putting into the media to get the best possible return on investment.

De Beers Group is an international corporation that concentrates on diamond mining, diamond retail, diamond trading, and industrial diamond manufacturing sectors.

Every Forevermark diamond is impressed with a promise; a promise that it is beautiful, rare, and responsibly sourced. Less than one percent of the world’s diamonds are qualified to become a Forevermark diamond and be inscribed with the Forevermark icon and individual number. Forevermark is the diamond brand from The De Beers Group of Companies and has over 126 years of diamond expertise

Forevermark diamonds are delicately selected and come from sources authorized to high standards.

Diamonds are one of nature’s most beautiful creations!


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