Everything you need to know about the iPhone 12


There’s no such thing as too many iPhones. Someone at Apple Inc. must have considered this deep, long, and convinced its managers to think this because the multinational tech giant launched four new iPhone 12 models on Tuesday.

The 115-second ad for the iPhone 12 shows off its specs, such as the A14 Bionic chip, the first camera ever to record in Dolby Vision, a ceramic shield that’s stronger than any other mobile glass, and an XDR super retina monitor.

As per the website of Apple India, the entry-level iPhone 12 Mini (64 GB) is priced at Rs 69,900. The cost of the 128 GB and 256 GB versions is Rs 74,900 and Rs 84,900 respectively. The 64 GB iPhone 12 is priced at Rs 79,900, while the 128 GB and 256 GB versions will cost Rs 84,900 and Rs 94,900, respectively.

The iPhone 12 pro ad also flaunts about the front ceramic shield, hardware, and software designed for the best 5G experience to the A14 bionic chip. Along with that, the upgraded pro camera setup of the iPhone 12 Pro adds value as an option for photographers.

Looking at the pricing of it , the iPhone 12 Pro will now cost Rs 1,19,900 (128 GB), while the 256 GB and 512 GB models will be available at Rs 1,29,900 and Rs 1,49,900 respectively. The iPhone 12 Pro Max (128 GB) starts at Rs 1,29,900, while the 256 GB version is priced at Rs 1,39,900 and the 512 GB version costs Rs 1,59,900.

And yeah, there’s the HomePod Mini that Apple claims it to offer a fantastic listening experience, an intelligent assistant, and smart home capabilities, built-in privacy, and protection, in a beautiful, lightweight style.

Apple’s 5 G applications will play an exciting part in the mobile luxury market. With the 5G network still far away, it would be fascinating to see how the brand takes new customers, as Samsung and even OnePlus compete for the top spot in India’s luxury smartphone market.

According to the Hindustan Times survey, the super-premium smartphone segment (Rs 50,000-Rs 1,000,000) has Apple at the top, with 56 percent market share. In comparison, Samsung was second (34 percent), and OnePlus was third (four percent). The study also said that Samsung and Apple will be in a dead heat by 2020 and are theoretically likely to gain a 28-29% market share.


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