Mumbai, 10th July: Sebamed, the science-backed skincare and haircare brand, has unveiled its latest digital campaign for its Sebamed Anti-Hairloss Shampoo, taking on one of the most deeply ingrained misconceptions in the haircare category, that hair fall and hair loss are the same problem. Conceptualized to spark conversations around one of India’s biggest haircare misconceptions, the campaign uses disruptive storytelling to reframe how consumers think about hair concerns.
Built around the thought ‘Hair Fall ≠ Hair Loss’, the campaign comprises of two striking digital films that challenge consumers to reconsider whether they’re treating the right problem with the right solution.
The first DVC visualizes the misconception through an unsettling metaphor. Individuals are seen running a generic “hair fall” product across their scalp like an electric trimmer, causing their hair to disappear with every stroke. The film concludes with the message that using a hair fall product for hair loss is akin to damaging your hair yourself, before introducing the science behind Sebamed Anti-Hairloss Shampoo.
The second DVC, takes a more surreal approach. A man is shown attempting to “fix” hair loss from the top of a giant hair strand, only to be reminded that the problem lies at the root, not on strands. The film reinforces the campaign’s central message that treating hair loss requires addressing the scalp and follicles rather than treating it at surface level.
The campaign is rooted in the insight that consumers often use the terms of hair fall and hair loss interchangeably, despite the two conditions requiring different approaches. While hair fall is commonly associated with external damage, breakage and mostly temporary, hair loss originates beneath the scalp as follicles weaken over time. The campaign seeks to encourage consumers to recognize this distinction before choosing a solution.
Commenting on the campaign, Mr. Pranay Rao, VP Marketing, Sebamed, said:
“For years, hair fall and hair loss have been used as interchangeable terms, leading many consumers to unknowingly address the wrong concern. At Sebamed, we want consumers to really understand the problem before we deliver the solutions. Through this campaign, we wanted to challenge the misconception in a way that is impossible to ignore. By combining bold storytelling with scientific education, our objective is to encourage consumers to understand what hair loss really is and why identifying the problem correctly is the first step towards finding the right solution.”
Mansi Shah, Business Head – Mumbai, Famous Innovations, said,
“We made a conscious choice to break the assumption before we introduced the solution. Hair fall and hair loss are often seen as the same problem, so unless we broke that belief first, the science behind the solution wouldn’t have landed the way it needed to. That’s what led us to a bold, slightly disruptive creative treatment – the visual metaphors are designed to make people pause, make them slightly uncomfortable, and question what they know, before they become more receptive to the science that follows.”
The films culminate in a science-led product demonstration, showcasing how Sebamed Anti-Hairloss Shampoo works beneath the scalp with ingredients like the NHE Formula with Caffeine & Ginkgo Biloba Extract – designed to improve scalp’s nourishment and help reduce hair loss from the roots.
These films were brought to life in collaboration with Hungry Films production, under the direction of Mahesh Gharat.
This campaign will be amplified across digital video, social media, contextual platforms and creator-led content, to build greater awareness around the distinction between hair fall and hair loss.
With this campaign, Sebamed continues to leverage science-led communication and unconventional storytelling to challenge category myths while encouraging more informed haircare choices.
About Sebamed
Sebamed is a science-backed skincare leader, educating consumers about what truly matters when it comes to skin and scalp health. By combining humour with dermatology, Sebamed is encouraging consumers to look beyond quick fixes and fake promises.
Sebamed Products are marketed in India by USV Private Limited. USV Private Limited is a leading pharmaceutical player with over six decades of impeccable legacy driven by its Credo values and commands leadership positions in diabetes and cardiac therapeutic segments in India.
