Smallcase, direct indexing, and model portfolio platform launched its first campaign, Invest in Ideas, to cater to the new wave of first-time entrants into the Indian stock markets and to help young investors accomplish portfolio diversification goals.
The three digital ads feature a variety of investment opportunities, including IT, Internet, and Rural Demand. The videos were shared on social media by influencers and content makers such as Tanmay Bhat, Zakir Khan, and Nithin Kamath.
The commercial series was designed by a creative team that included Tanmay Bhat and Devaiah Bopanna.
To distribute these adverts, the corporation worked with Sony Liv, Hotstar, YouTube, Spotify, major TV stations, digital news platforms, and social influencers.
Smallcase is reaching out to millions of new investors who have recently created Demat accounts through the campaign. It was created to assist investors in beginning to grow their equity portfolio in a healthy and straightforward manner.
“The last 18 months have seen extraordinary interest in the capital markets from retail investors,” Vasanth Kamath, Founder & CEO of smallcase, stated at the campaign’s debut. Many of them were making their first investments in the equities asset class.
During this time, the number of new Demat accounts has more than doubled, with almost 3.5 crore new accounts. The Invest in Ideas campaign will assist them in developing a portfolio-based investment strategy.
Smallcases are built on easy-to-understand ideas that are changing the future, allowing investors to pick and select what they believe in.
“We are excited to begin our first-ever marketing campaign,” stated Vaibhav Jalan, VP of Business at smallcase. We are targeting tech-savvy investors with this campaign, which is a digital-first effort, especially at a time when the majority of Indians are consuming information online.
We are optimistic that our creative campaign will appeal to young India and help them make the right investment decisions, as we intend to reach out to more than 5 crore investors.”
Millennials are becoming more involved in the investment world, with a big increase in the number of 20- and 30-year-old investors turning to stocks in the previous two years.
Modern investment experiences offered on mobile and digital platforms have amplified the tendency.