Maruti Suzuki highlights ‘Commercial’ gains in latest campaign


Maruti Suzuki Commercial has launched ‘Tarakki Aapki, Saath Hamara,’ a 3600 media campaign to commemorate the channel’s success as a herald of growth, trust, transparency, and prosperity.

The campaign aims to raise awareness about Maruti Suzuki Commercial’s vast product range of both goods and passenger carriers as a one-stop solution for customers’ business needs.

The ad shows the transformative ways in which Maruti Suzuki Commercial is helping its clients improve their lives and businesses by becoming a trusted partner in their success.

The campaign ‘Tarakki Aapki, Saath Hamara’ emphasizes the tremendous desire of customers in this sector to be financially successful as well as socially respected. These consumers require a competent and trustworthy partner to assist them in making decisions in their drive for success.

This is where Maruti Suzuki Commercial comes in to help them succeed by providing them with products that will help them succeed. Customers in the Commercial channel are mostly ‘owner-cum-drivers’ and fleet owners.

The ‘Owner-cum–driver’ seeks a steady income, whereas the fleet captive owners seek increased productivity, more earnings, business expansion, and recognition.

The Maruti Suzuki Commercial was launched in 2016 based on this understanding. The intrinsic need of Maruti Suzuki Commercial customers for support and guidance throughout their purchasing selections and post-purchase support inspired this company’s first-ever marketing campaign.

Maruti Suzuki Commercial serves its customers at every step of their purchase and post-buy journey by providing the essential experience and guidance to enable them to choose a mobility solution that helps them achieve their goals.

“At Maruti Suzuki, client-centricity is at the core of all we do, and giving solutions to match the consumer needs has always been vital to our DNA,” Mr. Shashank Srivastava, Senior Executive Director (Marketing & Sales), Maruti Suzuki India Limited, said of the campaign.

Customer requirements are frequently subtle, and there is more to them than meets the eye. Maruti Suzuki Commercial was designed and built with the specific needs of these clients in mind, as they seek a trusted, trustworthy partner rather than just a place to buy.

In just five years, Maruti Suzuki Commercial has grown to over 340 showrooms in 230 locations, demonstrating client acceptance. Despite all odds, the Commercial channel posted a revenue increase of almost 39% in FY 2021.

The company’s flagship product, the Super Carry, is the country’s second best-selling mini-truck. Six goods and passenger carrier trucks are currently available on the network.

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