‘Smart Tyre-Tyre with a brain’, a campaign by JK Tyre and industries


Indian tire industry major and the pioneer of radial tire technology in the country, JK Tyre and Industries Ltd. has dispatched a high-sway TVC for their most recent advancement, ‘Smart Tyre-Tyre with a brain’. 

The TVC campaign expects to build up JK Tyre as another age tech-driven brand that comprehends the beat of their clients, following a shift in client inclination towards availability and brilliant gadgets. The new TVC likewise grandstands the state-of-the-art advancement of JK SMART Tyre and the new components that will characterize the eventual fate of portability. 

Highlighting India’s first Formula One racer and motorsports symbol Narain Karthikeyan, the new TV ad by imaginative office Cheil India, assembles an outright exhilarating association with Narain’s desire to investigate the neglected, outfitted with all the data on the tire wellbeing given by JK SMART TYRE. 

The promotion features the personality of a devotee, depicted by Narain Karthikeyan, who confides in JK Tiye’s eventual fate of versatility – SMART TYRE – to be a piece of his regular excursion, empowering him to encounter the consistently changing street conditions. 

Discussing the business, Mr. Srinivasu Allaphan, Director – Sales and Marketing, JK Tyre and Industries Ltd. said, “Our new TVC lines up with JK Tyre’s way of thinking of driving development and greatness in the tire business. We have had a long-standing relationship with Narain Karthikeyan and the new TVC blends his soul of greatness, execution, and perseverance. Through this new TVC, we have featured the significance and advantages of our SMART TYRE and how it gives development exemplified to add up to control, most extreme wellbeing, and conveys incredible execution. With this, we desire to fabricate a solid brand interface and reinforce our situation in the classification.” 

The promotion has been coordinated by Andreas Bruns, with CGI commitments from UPP Prague. The TVC is right now stumbling into stages, including TV stations and social media.  SMART TYRE accompanies inbuilt smart sensors and trendy innovation, getting networks through a phone application. The native item from JK Tyre gives constant updates about the soundness of the Tyres (pressure and temperature) on your connected smartphone.

The stand-out innovation-based instrument is equipped towards brilliant observing and upkeep of tires, guaranteeing absolute authority over any excursion. SMART TYRES are accessible for premium vehicle models and are accessible for buy at approved JK Tyre showrooms.

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