With an expect to grow its range among twenty to thirty-year-olds and gen z in India, slice’s advertisement movies will play on Hotstar during IPL between 19th September – 15th October 2021 and will likewise be advanced across digital platforms like Youtube and Facebook.
In a progression of particular, 20-second films, cut puts the focus on its super card’s key USP – its speed! With “Makes everything else seem slow” as its topic, the mission features how the slice super card is unique concerning traditional credit cards by zeroing in on how it makes the world quicker and moment for the present age.
Conceptualized and made in association with 82.5 communications, the advertisement films expect to show the world according to the perspective of recent college grads and gen z in India. The primary promotion opens with an engaging situation like a local party, where everything, aside from the slice card client, is in slo-mo. The slice card is intended to oblige this present age’s craving to take advantage of their now and their requirement for moment satisfaction.
Remarking on their first promotion campaign, Rajan Bajaj, Founder, and CEO, slice, said, “From the quickest onboarding experience, moment prizes and cashback to the speediest client assistance, the slice card is intended to be the ‘fastest’ card in the market all around for recent college grads and gen z. We accept that speed assumes a basic part for the present age and we need to be with them consistently. This is additionally significant to guarantee this arrangement of buyers have a brilliant client experience, where every one of their requirements is addressed right away to assist them with benefiting as much as possible from their NOW.”
slice as of late dispatched credit limits as low as INR 2,000 to follow 200 mn qualified Indians. Presently, the slice has recorded a 50% m-o-m growth with an NPA of under 2%. The slice super card is made to be the quickest and most remunerating card for all clients, regardless of their credit limit.
Each slice part gets up to 2% moment cashback, novel proposals across famous dealers like Myntra, Zomato, just as the alternative to slice their bill into 90 days with no additional expense.