The Indian e-commerce company Snapdeal has signed an agreement with FICCI Ladies Organisation (FLO) and has started an online program to aid the women-led small and medium businesses (SMBs) in the nation intending to digitize their operations and escort them online.
And in the statement, it pointed out that the year-long program will be extended for all those FICCI women members, artisans, and NGOs related with FICCI Flo Centres across its 17 regional centers in pan-India. By this program, Snapdeal will arrange online training, workshops, and allow them to sell online. It will give the center of attention to sharing knowledge and aid them to understand the fundamentals of e-commerce business and getting them confidential with connected tools. And the program will teach them about building their brands and the necessities of selling online such as cataloging, writing product descriptions, inventory, and order management.
In the statement, it mentioned that It will also give stress on coaching digital marketing to enlarge the business and enhance the reaching of products to more customers. The National President of FLO, Ujjwala Singhania, indicated that in the present scenario when the world is still struggling with the pandemic situation, the significance of online marketing has been identified more than ever. The main objective of FLO is to economically empower women and E-commerce can rightly connect women to the market.
Singhania added that FLO is operating towards assisting the procedures of women empowerment by authorizing them to join the digital bandwagon to encourage their businesses and the alliance with Snapdeal is very important in this direction. Snapdeal’s Senior Vice President Rajnish Wahi pointed out that the pandemic-led disturbance has quickened the combination of digital interactions in our day-to-day lives. And today online channels have enhanced a major part of all entrepreneurial blueprints and attend a compelling chance to join with a large number of potential buyers in a speedily and most direct way. It added that as part of the program, they will conduct various initiatives such as online training, workshops, and induct them into selling online. And in the statement, it pointed out that the year-long program will be extended for all those FICCI women members, artisans, and NGOs related with FICCI Flo Centres across its 17 regional centers in pan-India.