Spawake refreshes identity appoints Mouni Roy as brand ambassador


To renew its brand identity in India, Spawake, a strategic brand of KOSÉ Corporation, a Japanese beauty and cosmetics company, has selected actress Mouni Roy as its new brand ambassador.

The redesigned identity, which is centred on Spawake’s new tagline, ‘Awaken your sea spa beauty,’ focuses on skin Brightening Solutions with the launch of five new items.

“Spawake has always been at the forefront of addressing the skincare needs of modern Indian women,” said Takuya Inami, Director & CEO, KOSÉ Corporation India Pvt. Ltd., in a statement.

We can successfully mix our Japanese knowledge with all-natural sea elements to launch goods that enable Indian ladies to radiate their beauty thanks to our thorough R&D.

We’re thrilled to introduce our new Brightening Solution line, which includes five new products. We are convinced that with Ms Mouni Roy as our new brand ambassador, Spawake’s connection with modern Indian women would be strengthened.

Her flawless, naturally cheerful demeanour is a wonderful fit for the Spawake product line.” “I have always admired Japan and its culture,” Mouni Roy expressed her delight at the news.

And now, I’m ecstatic to be affiliated with Spawake from the KOSÉ house, which is one of Japan’s premier cosmetics firms.

For me, the most important thing is to be associated with a company that follows through on its promises. Spawake, with its sea-based natural components in all of its products, caters to my natural preferences.

So, for me and you, exciting things lie ahead! Beautiful Japanese secrets have now made their way back to us. I look forward to a long and fruitful relationship with the Spawakes.”

More information about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India) The campaign celebrates the 70th anniversary of India-Japan relations by highlighting the two countries’ relationships.

Beyond the social and economic ties that bind the two countries, both have a significant cultural impact on one another, which is the foundation of the people’s sense of proximity.

The ad, which is grounded on this sense of intimacy, demonstrates Spawake’s awareness of Indian consumers’ skincare needs. Her flawless, naturally cheerful demeanour is a wonderful fit for the Spawake product line.

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