Star & Disney India has launched Sirius an end-to-end-suite of advanced advertising solutions for media planners, marketers, and creative agencies. Sirius promises to advertisers the ability to connect with more audience efficiently and promises the targeted audience reach. The advertising solutions encompass specifically four critical aspects of cross-screen measurement and planning, media planning, campaign evaluation, and creative advertisement solutions to evaluate the performance of creative assets and sharper targeting on TV. Star & Disney India have collaborated with Kantar, TVision Insights, Ipsos, and Mediaocean to add impact evaluation to advertising spent on OTT and television.
There is a severe behavioral change in viewers’ consumption patterns today. The advertisers need to transform their outreach across digital platforms and linear platforms effortlessly, as the increasing appetite of consumers for flexibility and content in consumption on personalized and TV devices. Sirius is an advanced powerful end-to-end-suit cross-screen advertisement solution for media planners and marketers, conceptualized around 18 months ago.
Sirius offers end-to-end-suit advertising solutions for the targeted audience reach, thereby it enables different advertisers the ability to connect with a large number of consumers for the predetermined budget or reach the same customers efficiently. “New platform also allows the advertising company to retarget the users on Disney+ Hotstar who have seen the certain advertisement on the Star India network, which allow more powerful storytelling”, officials said.
“We have witnessed a highly positive response from several sectors in the initial discussions and we have already started implementing pilot campaigns across CPG, automobiles, and tech industries”, said Star & Disney India.
Presently, the advertisers on all entertainment inventory can optimize the end-to-end-suit of advance cross-advertisement solutions across regional channels as well as Hindi channels. In conceptualized practices, plans across online and linear TV video are firstly built separately or independent of each other without any consideration of the common consumers across the platform.
The audience for the brand is common for both platforms weather it is TV or Digital. While coming to premium content, long-form engaging videos, brand-safety, Disney + Hotstar is the closest with over 90% completed view of advertisement.