New Delhi, India – March 10, 2025 – SW Network, a leading integrated advertising agency, recently collaborated with Flipkart to launch iRush Days, a sale offering exclusive smartphone deals, with highlight offers on Apple products. The campaign strategically utilised high-visibility channels, including print advertisements and strategic outdoor billboards.
The campaign’s centerpiece; a front-page advertisement in a leading national newspaper, captured attention with its clever tagline: “Even if you didn’t get a good appraisal, we got you.” This relatable messaging resonated strongly with consumers, effectively positioning iRush Days as an essential opportunity for accessing premium smartphones at compelling prices.
Complementing the print campaign, the outdoor advertising employed a distinctive visual concept. The billboards juxtaposed a whole apple alongside regular iPhone prices against a half-eaten apple paired with the discounted iRush Days prices, creating an immediately understandable visual metaphor for the limited-time value proposition.
“iRush Days was all about creating excitement and urgency, and our campaign was designed to cut through the clutter with messaging that is both engaging and instantly understandable,” said Raghav Bagai, Co-Founder of SW Network. “We developed a campaign designed to stand out with messaging that connects emotionally while remaining instantly comprehensible.Â
The successful iRush Days launch highlights SW Network’s proven capability in developing impact-driven, insight-based campaigns that enhance both brand recognition and commercial outcomes. The agency continues to demonstrate its excellence in creating compelling brand narratives within the competitive digital commerce landscape.
