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Prateek Roy is appointed as Associate Vice President – Madison Turnt
Announcement &Achievement

Prateek Roy is appointed as Associate Vice President – Madison Turnt

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TechnoSport Hyderabad flagship opens with UPF50+ activation, blending brand innovation and experiential marketing for consumers.
Branding/Advertising

TechnoSport Hyderabad flagship opens with UPF50+ activation, blending brand innovation and experiential marketing for consumers.

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MINISO India Launches Disney’s Zootopia 2-Themed Pop-Up Store — The Fun Squad Has Arrived!
Branding/Advertising

MINISO India Launches Disney’s Zootopia 2-Themed Pop-Up Store — The Fun Squad Has Arrived!

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Škoda Auto India and BBH India take fans on a ‘Mind Drive’, a first-of-its-kind hypnosis experience
Branding/Advertising

Škoda Auto India and BBH India take fans on a ‘Mind Drive’, a first-of-its-kind hypnosis experience

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NEW DELHI/MUMBAI, 27th November 2025 — KidZania India's Madhya Pradesh Tourism experience Centre has been honoured with the Best Consumer Activation of the Year – Silver Award at the 7th Annual BW Applause Experiential Marketing Summit & Awards, held at the Eros Hotel in New Delhi. The recognition celebrates the innovative Madhya Pradesh Tourism Experience Centre; an immersive, first-of-its-kind platform that introduces young audiences to the state’s rich cultural, natural, and historical heritage. Shri Sheo Shekhar Shukla, Additional Chief Secretary for Tourism, Culture, Home, and Religious Trust & Endowment, and Managing Director of the Madhya Pradesh Tourism Board, said, “This recognition is a testament to our longstanding association with KidZania India and our shared commitment to creating meaningful, future-oriented tourism experiences. Our collaboration blends the goals of promoting Madhya Pradesh’s rich heritage with KidZania’s strength in immersive, child-centric engagement. Together, we have built an experience that not only entertains but also inspires curiosity and responsible travel among young audiences. We are delighted that this joint effort has been acknowledged by the experiential marketing community, reinforcing our belief in innovation-driven, impactful tourism outreach.” Tarandeep Singh Sekhon, Chief Business Officer at KidZania India, said, "This recognition reflects a simple but powerful idea: travel experiences for children should leave lasting impressions, not just memories. Our partnership with the Madhya Pradesh Tourism Board goes beyond attraction; it's about planting seeds of curiosity that grow into lifelong appreciation for India's heritage. By designing interactive journeys that make culture tangible and accessible, we're helping young visitors understand themselves as part of a larger story. That's the kind of impact we aspire to create across every destination we engage with." Developed in collaboration with the Madhya Pradesh Tourism Board, the Madhya Pradesh Tourism Experience Centre features two high-impact virtual journeys: an engaging Jungle Safari and an exhilarating River Rafting simulation. Using advanced VR, motion sensors, and 3D immersive technologies, the experience brings the biodiversity, landscapes, and ecological treasures of Madhya Pradesh to life in a way that is both educational and captivating for children. With this award, KidZania India and the Madhya Pradesh Tourism Board reaffirm their shared dedication to building impactful, purpose-driven experiences that leave lasting impressions on young explorers. The organisations remain committed to expanding engaging, responsible, and immersive tourism storytelling that inspires future generations and strengthens India’s experiential learning ecosystem.
Announcement &Achievement

KidZania India’s Madhya Pradesh Tourism experience Centre honoured with the Best Consumer Activation of the Year Award

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Asian Paints partners with BCCI as the Official Colour Partner of Indian Cricket
Branding/Advertising

Asian Paints partners with BCCI as the Official Colour Partner of Indian Cricket

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Malaysia Airlines Kicks Off Series of Mall Activations, Inspiring Travellers with Immersive Year-End Experiences
Events/Celebrations

Malaysia Airlines Kicks Off Series of Mall Activations, Inspiring Travellers with Immersive Year-End Experiences

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CavinKare Strengthens Its Beverages Portfolio With Nostalgia-Inspired Milkshakes for Children’s Day
Marketing

CavinKare Strengthens Its Beverages Portfolio With Nostalgia-Inspired Milkshakes for Children’s Day

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Colors Queen Cosmetics Brings Bollywood Glam to Life with Exclusive Meet & Greet Featuring the Cast of Masti 4
Health/ Lifestyle & Entertainment

Colors Queen Cosmetics Brings Bollywood Glam to Life with Exclusive Meet & Greet Featuring the Cast of Masti 4

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Skyscanner Hosted its First-Ever ‘Snack Transit’ Pop-Up in India, Taking Travellers on a Global Flavour Journey
Branding/Advertising

Skyscanner Hosted its First-Ever ‘Snack Transit’ Pop-Up in India, Taking Travellers on a Global Flavour Journey

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