TAM AdEx releases report for 2020: Akshay Kumar and Kareena Kapoor among the top celebrities


The advertising information system, TAM AdEx releases the TV Year Rounder Report 2020. As expected, Bollywood superstar Akshay Kumar bagged a 16% portion of VIP advertisement volumes in the year. Among leading Bollywood ladies, Kareena Kapoor tops the outline with a 10% share of overall celebrity advertisement volumes in the year 2020.

Information shared by TAM uncovered that among promotions on TV, almost 24% of the advertisements were embraced by big names. Advertisement volumes of celebrity promotions grew by 31% during Jan-Jul’19 over Jan-Jul’17. With 79%, the film stars top the rundown of brand endorsements. The normal length for superstar supported advertisements were 274 hrs/day across channels during Jan-Jul’19. According to the TAM AdEx-TV Year Rounder Report 2020, the overall 81,000 hours of celebrity ad volume included 23% of TV advertising.

Big names like Amitabh Bachchan, Ranveer Singh, Shahrukh Khan, and Varun Dhawan came in the top five leading men while Kiara Advani, Alia Bhatt, Anushka Sharma, and Shraddha Kapoor were the other four in the rundown of the best five women. They constituted 46% and 38% of advertisement volume respectively.

MS Dhoni and Virat Kohli are the leading brand-endorsing sportspersons in the country. They together accounted for a major share of 66% in the overall 74% of male sporting stars.  Badminton star PV Sindhu and Saina Nehwal bagged a share of 42% and 26% respectively.

The household names of the television media industry, like Ram Kapoor, Raju Shrivastav, and Shakshi Tanwar also featured in the list. Ram Kapoor with 36% and Shakshi Tanwar with 28% topped the chart of celebrity advertising in 2020.The report additionally discusses co-branding advertisements with films. On TV, there have been new branding techniques tried, which have created a whole new symbiotic relationship between the brands and films. Around 320+ hours of co-branding advertisement volumes with films were recorded on TV.

Dr Juneja Accumass bested among the brands related to films with a 14% portion of co-marking promotion volumes. In addition, all the best 10 brands were related with one film each, similar to the top brand Dr Juneja Accumass joined forces with Tanhaji The Unsung Warrior. Likewise, the 10 top brands added 61% portion of co-branding promotion volumes.


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