Tata Technologies has introduced its new Human Brand Identity, which is based on the company’s mission statement of “creating a better world.” This new brand identity emphasizes “humanizing” the company’s stakeholders, including customers, employees, investors, and communities, as well as understanding the requirements of those stakeholders to meet those requirements and cultivate relationships that will lead to mutual success. This new brand identity also emphasizes understanding the requirements of those stakeholders.
To build a new corporate identity, the firm Tata Technologies, which provides services to a variety of sectors like automotive, aerospace, and industrial heavy equipment, amongst others, worked with a creative company located in the United Kingdom. This new brand identity is crisp and clear, with a contemporary design and new graphic patterns, and it aligns with Tata Group’s purpose of improving the lives of the communities they serve, addressing the challenges its customers face, providing safe and sustainable solutions, and recruiting talent that is eager to learn and advance in their careers.
The following remark was released in reaction to the brand campaign by Santosh Singh, Senior Vice President and Global Head of Marketing and Business Excellence: “As part of our strategy evaluation in FY22, we picked brand refreshment as a crucial strategic goal. Our newly developed corporate identity reflects not just our global presence but also our dedication to diversity and inclusiveness in the workplace. The new visual and verbal design helps us explain that we are not just another vendor, but rather someone who is focused on working with customers as part of the #OneTeamWithCustomers initiative with the eventual aim of fixing the most serious problems that humanity is now experiencing. This new brand not only brilliantly reflects our excitement and commitment, but it also incorporates characteristics that relate to our history. By emphasizing human ingenuity and empathetic storytelling as its guiding principles, our newly redesigned brand identity brings to light the relevance of the job that we do. We want to be seen as the modern face of engineering—creative, self-assured, and focused on people—and we want to keep becoming better every day.
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