For the second year in a row, Zee Entertainment’s Mind Wars has maintained the marketing and communication mandate from Blue Buzz, the full-service integrated marketing agency, with the goal of charting an aggressive brand growth plan in keeping with the brand’s vision.
Blue Buzz will be in charge of the brand’s creative, digital, and media requirements, staying true to its DNA of providing personalised and result-driven marketing solutions. This partnership seeks to increase the brand’s visibility across all channels.
“In keeping with our objective of making young India smarter and supporting entertaining learning techniques, Mind Wars is gaining significant pace across regions in the country,” said Umesh Bansal, Vice-President, Zee Entertainment Enterprise Ltd.
“The year 2021 will be even more exciting for the brand, and we are confident in the knowledge and integrated solutions Blue Buzz will bring in to lead us into the next phase. In the next year, we’re excited to take our collaboration to new heights and explore new ways to communicate with our customers,” Bansal added.
“It has been a terrific adventure working with ‘Mind Wars’ for the last year,” said Neha K Bisht, co-founder of Blue Buzz. We’ve always focused on fulfilling our client’s business goals and positioning the brand for long-term success by using a unique narrative strategy.
“We will take advantage of this chance to highlight the team’s unrivalled abilities in devising prolific tactics that amplify the brand’s visibility across platforms. “‘Mind Wars’ has constantly entrusted us with the brand’s marketing mandate, and we are certain that we will put up our best effort to create new milestones together,” Bisht added.
Mind Wars is a first-of-its-kind information acceleration programme created by Zee Entertainment Enterprises Ltd. (ZEEL), India’s largest media business.