Partners continue to believe in the Mumbai Indians and their increasing worldwide brand value.
Mumbai Indians remains a partner of choice for brand names who want to establish and communicate their tales to the rest of the world. The Mumbai Indians family had also signed seven brand partners for the inaugural season of the Women’s Premier League (WPL). Principal Partners are Lotus Herbals (who appears on the front of the jersey) as well as Ashok Leyland (on the back of the jersey). Associate Partners Dream 11 as well as Sonata Software will have their logos just on lead and non-lead arms. The official partners are Usha, Max Life Insurance, and Nutrizoe, with Usha taking the lead on the cap and helmet. Furthermore, there is still a dedicated slot for Reliance Education as well as the Sports for All (ESA) Foundation, which will be recognizable on the lead trouser of the WPL playing kit. Lotus Herbals, Ashok Leyland, Sonata Software, Max Life Insurance, as well as Nutrizoe, join the #One Family for the first time, while Dream 11 and USHA continue their affiliation with the Mumbai Indians. USHA has completed a decade of partnership with the MI Family, beginning with Mumbai Indians inside the IPL and continuing to MI Emirates (ILT20) but now Mumbai Indians inside the WPL. “We are happy to add every one of us label collaborators to a Mumbai Indians #One Family by becoming part of their growth story,” said a Mumbai Indians spokesperson ahead of the season. We always have believed in developing deep relationships with our partners in order to maximize their value and provide our platform to help them establish an effective brand narrative with fans. Our Paltan has consistently been at the heart of our storytelling with partners at Mumbai Indians, and one‘s love and engagement from around the world would make us such a favored partner for brands looking for a huge influence and engagement.” Mumbai Indians serve as a headliner venue for companies to partner with, and they have built a cohesive as well as engaging story through powerful storytelling via assets accessible both online and offline. According to an annual report besides global research agency Brand Finance, Mumbai Indians’ growth tale has rendered this the highest-priced brand inside the IPL over 15 years.