Viacom18, the broadcast and digital partner of the Women’s Premier League ( WPL ) raised curtains on the league’s first-ever campaign Naam Hoga Tera Har Zubaan Par. The Naam Hoga Tera Har Zubaan Par campaign has been conceptualized by Ogilvy. The television commercial has a celebratory air about it and opens up showing the arrival of brazenly bold cricketers who will leave a mark during the WPL or Women’s Premier League. The campaign aims to inspire the best generation of cricket fans.
Conceptualized by Ogilvy, the campaign celebrates the resilience, courage, and determination of every girl who wants to break the stereotypes and new ground through cricket. The rap anthem shows the fresh vibe of the Women’s Premier League and the excitement it is anticipated to spread across the country among many cricket fans. This will serve as the newest breeding ground for the next set of superstars. The 360-degree campaign will go live on Viacom18’s digital platforms as well as all network channels. Besides this, the campaign is expected to cover several traditional and digital consumer touchpoints.
Commenting on this, the Viacom18 Sports spokesperson said- We are proud to be a partner of WPL. Besides this, we have a creative voice so that we can introduce our league to the fans. We have conceptualized the Naam Hoga Tera Har Zubaan Par campaign keeping in mind the league’s potential and the mark and impact this campaign will leave behind. We are looking forward to building WPL as the world’s largest women’s sports league in the long run. Our campaign is an ode to that vision and our first step in that direction.
Speaking about the visionary process of creating the campaign which aims to make WPL as world’s biggest women’s sports team, Suresh Nayak, Chief Creative officer at Ogilvy said- Our girls are bringing powerful games to WPL. Our campaign showcases the immense potential and fierceness of these women players which will be revealed at WPL, making them successful household names across the country.
The first match of Women’s Premier League will be played between Gujarat Giants and Mumbai Indians on 4th March. The match will go live and non-live on various platforms- JioCinema, Sports 18- 1 SD & HD, Sports 18 Khel, Colors Kannada Cinema, and Colors Tamil throughout the WPL from 4th and 26th March. The match will be broadcasted in English, Hindi, Kannada, Tamil and Telugu languages.
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