The NEW Shop, India’s largest convenience retail company has announced Bollywood actor Rajkummar Rao as its brand ambassador. The actor will be seen as the face of the brand and will be involved in multiple advertisements for the brand.
Within two years of its inception, the brand has expanded to over 100 stores and 70+ franchised stores in the last 18 months. The company also unveils its expansion plans for 10000+ convenience stores by the year . On discovering the unexplored convenience retail sector of India, the company’s omnichannel presence and hyperlocal services offer its customers a next-gen everyday shopping experience.With the idea of expansion and opening new stores, the company wants to go beyond the conventional strategies of customer engagement.
Rajkummar Rao has proven to the world that talent is not only a product of merit but also a combination of perseverance and hard work. What makes him different from other actors is the unconventionality with which he has carved out a place for himself in the industry by setting his own rules. Thus, the actor resonates with the company’s organic growth and breaks the system barrier to provide its consumers with instant and round-the-clock quality services.
The actor will be featured in many digital and print platforms like social media, OTT, OOH, and IVR messaging to connect with their customers via physical stores and app services.
Commenting on the association, Aastha Almast, Co-founder and Head of Business at the NEW Shop said- We have come a long way since our inception. We are growing across India through our franchise partnerships but we aim to create 10,000 successful convenience stores by 2030. On seeing a phenomenon response franchise model now it is the right time to bring on board a brand ambassador to strengthen our brand-building initiatives. Thus, we welcome Rajkummar Rao as our brand ambassador.
She added- The journey of Rajkummar Rao to a Bollywood star is quite admirable. Despite coming from a humble background he has left a mark through his hard work, perseverance, and dedication. This quality in him makes the audience connect with him immensely. His risks are no less than entrepreneurial. Due to his business savvy and hard-working attitude, he is the ideal brand ambassador and franchise partner. We express our heartfelt gratitude to Rajkummar Rao for believing in us and being a part of our growth journey.
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