In the last few years, data collection has become a popular endeavour for many businesses. When businesses like Facebook, Google, and Amazon relying on data to drive revenue, enhance services and guide business choices such as billion-dollar acquisitions, it is no longer a secret that data collection is critical for every organization.
Access to data might be a benefit as well as a curse. While today marketers have a great deal of data to back up their strategy and plans, they need to screen a season of data to find what they need to measure success and what might enable them to develop a case for their job. These may lead swiftly to paralysis when people are so overwhelmed by data that they cannot decide.
Here where data visualization enters the picture.
What is Data Visualization?
Data, by definition, is raw, bulky, complicated and rarely in a format that allows for easy extraction of insights and identification of opportunities. Large quantities of raw data are difficult for humans to process.
The process of converting raw data into something more easily understood is known as data visualization. Not only does this make the material easier to understand, but it also makes it more visually appealing, which helps capture the attention of people.
A few patterns of data visualizations are as follows:
- Area charts
- Line charts
- Bar charts
- Pie charts
- Scatter plots
- Heat maps
Why is Data Visualization Important in Digital Marketing?
Data visualization is essential in any sector that can benefit from data collection and analysis but is especially critical in digital marketing to ensure that you spend your marketing budget wisely. The collection of data is only one element of the process.
Google Analytics and HubSpot, for example, gather a lot of relevant data straight out of the box. When you link your CRM or add custom events with tools like Google Tag Manager, the amount of data quickly rises. Data visualization is critical for many reasons, the most important of which is that it transforms all of your raw data into something meaningful and actionable.
Here are some of the benefits of using data visualization for your business:
- Provide Greater Insight:
The most obvious advantage is that it assists finding of patterns and trends by connecting disparate information and therefore increasing understanding.
- Improve Your Decision-Making Process:
Data visualization improves decision-making by giving greater insight and comprehension. Because key decision-makers will no longer have to sift through data to get the information they want, they will be able to avoid tunnel vision and make better-informed decisions much faster.
- Engage the Audience:
Properly designed visuals are unquestionably appealing and engaging. Data visualization in conjunction with data storytelling may help you attract and engage your target audience. It may help you express your point more effectively by adding more weight to the data you intend to provide.
- Easily Repurposed:
One of the most enticing aspects of data visualizations is its versatility, which allows you to use it for many purposes in your business–from social media to content marketing. It improves knowledge of important metrics at all levels by aiding in data translation into an easy-to-handle format. As a consequence, it’s perfect for internal and user reporting, as well as content creation.