The speed to market will become a metric of success: Ajay Kakar


Lets look into the strategies and perspectives of a cross-section of industry leaders as they work to reclaim lost time and market opportunities and build a stronger future, armed with the lessons learned during the pandemic.

Lets discuss in depth the details that will provide insights from industry executives over the following two weeks on how their companies are preparing to seize opportunities in 2022, breakthrough Covid disruptions, find growth, and remain resilient.

Ajay Kakar, CMO, Aditya Birla Capital, explains about the trends that are predicted to dominate the FinTech sector in 2022, as well as the obstacles and new opportunities that will emerge in the coming year.

What trends do you think will be dominant in your industry in 2022? Given the current state of affairs, it looks that uncertainty will be the norm for the foreseeable future. Brands will need to keep an eye on their consumers’ pulses, whether it’s for felt or unfelt (yet) requirements.

 A “spray and pray” technique will almost certainly fail. In these ever-changing times, brands must anticipate the requirements of their customers and provide relevance, simplicity, and comfort.

The speed with which a product or service is brought to market will become a metric of success. Across the purchase and lifespan, all brands in all industries and categories will be required to design and offer “memorable experiences” to their customers.

Even in a market like financial services, where the products can’t be touched, seen, or experienced directly. Above all, I believe that a business should not solely rely on the digital realm to anticipate future client wants.

Across all customer touchpoints, the customer will desire and exercise a choice, when and how he wants it. Brands will realize that technology and digital are not an end in themselves, but rather a means to an end.

At the end of the day, the customer will reign supreme, and the company that not only listens but also makes its customers feel heard for all of their expressed and unspoken requirements will live to tell the tale in times like these.

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