‘Thums Up’, Coca-Cola India’s native whole, groups up with the new face of action, Vijay Deverakonda to gift the new campaign for the whole.
The action-packed campaign that includes the South hotshot, builds on Thums Up’s distinctively sturdy style and skill. ‘Thums Up’ has been saluting the heroes WHO have overcome tremendous odds to achieve wherever they’re these days.
The whole stay committed with its deep association with the Olympic, Paralympic Games, and cricket, and continued partnerships with Indian athletes.
This new campaign exemplifies the brand’s core values of showing unwavering persistence within the face of adversity whereas transferral forth uninterrupted amusement through a pleasant display of action.
Commenting on the new campaign Sumeli Chatterjee, Head – Integrated promoting Experiences (IMX), Coca-Cola Bharat aforesaid, “Thums Up is unambiguously wanted for its sturdy style and our continued commitment to celebrating bravery to attempt for our dreams.
This #ThumsUpStrong campaign builds on its intrinsic (product) person of sturdy style because it urges the audiences to believe their inner strength to aim for his or her #PalatDe moments.
The ‘never back down’ perspective of Thums Up is competently woven into the feeling of Toofan (thunder) and portrayed through the turned bottle action.”
In terms of advertising, Thums Up has continuously stayed before its time – conceptualizing campaigns that align with the brand’s vernal spirit. ThumsUp’s sturdy style packed with a punch of soda has usually outlined the sporting spirit and strength of the drinker’s temperament.
The whole is happy to gift to its audience, the new face of action Vijay Deverakonda in a very campaign that’s fast and sporting.
Having showcased his acting artistry with super sure-fire films like Arjun Reddy & Geetha Govindam, and awaiting the massive unharness of a big cat this year, Vijay Deverakonda forays into deep action territory with Thums Up.
The campaign proclaims ‘Soft Drink Nahin, Toofan’ because it aims to attach with innumerable Indians WHO square measure resilient, rise specifically challenges that cross their methods, push to beat all odds, to become heroes in their fields.
Vijay Deverakonda, megastar of the brand new Thums Up marketing campaign, stated Thums Upholds a special place in my heart. Growing up, it was continuously my go-to drink.
Hot summers, play through the day, drink Thums Up, Refresh… The effervescent and powerful style of this drink is uncomparable and was the simplest pairing with Biryani.
I’m excited to be the new face of Thums Up, a whole that continues to square for exertions, determination, light soreness, and resilience.”