Timios is a Bangalore based company that specializes in providing packaged healthy snacks for children. Recently Timios launched a Whatsapp based Bot service to connect and directly sell its products to its consumers. This Whatsapp based Bot service has been adopted so that the brand could have a direct focus on the consumer channel, explore their new category of consumers, and maintain a constant relationship with the existing consumers.
The target population of these brands was mainly babies, toddlers, and school going kids. Timios has a range of products designed for this category. These products are claimed to be 100% natural ingredients with zero percentage of preservatives. Timios currently focus on only seven categories of products. These products are designed keeping in mind the nutrition requirement of the children.
Commenting on this Aswani Chaitanya, CEO and Co-Founder of Timios said “Selling directly to consumers is becoming increasingly popular among retailers, brands, and consumers”. While for a customer WhatsApp is an easier and comfortable way to purchase products, brands take it as a way to build a strong relationship with their existing customers and build a stronger relationship with new categories of customers. Taking the COVID-19 situation into view he said that the parents will be finding it more comfortable to directly order the products for their children from the brands rather than waiting to make their order. The time taken to make a direct order is much less and seamless experience compared to buying indirectly.
Timios was founded by Mr. Aswani Chaitanya and his sister Hima Bindhu in the year 2016. These siblings came up with this brand when they realized that there are no age-appropriate snacks for kids in India. Unlike other developed countries, a combination of healthy and tasty snacks was not available in our local markets.
Along with WhatsApp Timios is also available in many other virtual platforms like Amazon, Flipkart, Firstcry, and Bigbasket. Customers could also contact them on their website www.mytimios.com. Along with these online platforms they also have several offline stores. Daily the Timios receive approximately 250 plus orders through their online platforms.