Advertisement is a paid form of non-personal promotion to the target group. It’s a must-have tool for raising brand awareness, promoting any product/service/idea/message, persuading customers to buy, and establishing brand loyalty.
The finest commercials, which were released between November 4 and December 17, were well-received by both the public and critics.
‘#Care4Hockey’ by Bajaj Allianz General Insurance
Rani Rampal, the captain of the Indian Women’s Hockey Team, is leading the effort. It has teamed up with ‘OneThousand Hockey Legs,’ a flagship project of the non-profit organisation Hockey Citizen Group, to give coaching, nourishment, and equipment to children participating in the sport.
The ad is a beautiful portrayal of the programme, and it stands out for the gender balance in casting, with both young boys and girls given equal weight.
‘Kar Run Arjun!’- because fitness is not an option says Cult. fit
Cult. fit has created a new commercial based on Rakesh Roshan’s 1995 film Karan Arjun. Anuya Jakatdar and Girish Narayandass conceptualised the ad, which picks up where heroes Ajay and Vijay were slaughtered by the antagonists. This time, though, the couple flees in their Cult. fit gear, claiming that fitness is not a choice.
“#JoBhidegaWohBadhega for Vivo Pro Kabaddi,” says Star Sports
As Pro Kabaddi prepares to return after a two-year absence, official broadcaster Star India has released #JoBhidegaWohBadhega, starring MS Dhoni, as part of its #LePanga promotion. The film depicts a variety of stories about young people who refuse to succumb to any form of hardship, pressure, or bullying, and who face and overcome adversity with equal aplomb.
Swiggy offers ‘Swiggy One Membership’
Swiggy’s two-film ad highlights the advantages of owning a Swiggy One membership, that allows consumers to access the company’s Instamart, Genie, and food-ordering services.
The films show how a pet cat and a pet dog react to their humans when they use the Swiggy app and never leave the house. The films illustrate the modern lifestyle of singles living alone and working from home, with pets as their sole company, in a really lovely way.
‘#SwitchOff x #HappyNewYear’ by Vivo
The age-old father-son narrative is used in Vivo’s new year film to promote the philosophy of turning off phones to spend time on vital things. However, the film’s modest yet effective presentation sets it apart from the plethora of kid-centric marketing films now occupying the market.
The film, directed by Lowe Lintas, depicts a little boy talking to his father about how his best friend is no longer spending quality time with him. The simple conversation is brilliantly written and performed by the characters with great sincerity.