Toyota Kirloskar Motor Pvt Ltd, is a subsidiary of Toyota Motor Corporation of with Kirloskar group, for the manufacture and selling of Toyota cars in India. After Maruti Suzuki, Hyundai, and Mahindra, it is India’s fourth-largest car manufacturer. Toyota officially announced the launch date to enter the sub-4 m SUV range. The Urban Cruiser, which is based on Vitara Brezza by Maruti Suzuki as part of the two carmakers’ joint venture, is all set to be launched on September 23.
The Urban Cruiser is the second car after the Glanza (Baleno) to be based on a Maruti Suzuki. the Urban Cruiser will compete with the Ford EcoSport, Tata Nexon, Hyundai Venue, Mahindra XUV300, and the latest Kia Sonet.
Toyota Kirloskar Motor (TKM) announced the brand ambassador for the all-new Toyota Urban Cruiser, actor, musician, and youth icon Ayushmann Khurrana, ahead of the much-anticipated launch later this festive season. Toyota’s Newest Urban SUV, # UrbanCruiser, is attracting great response and appreciation from customers all over the world with the launch of bookings.
Ayushmann Khurrana is a personality who embraces the core value of the attributes of the Toyota Urban Cruiser of being unconventional yet aspiring. He is known for his bold and experimental decisions, having made his mark at a young age, the company said. Ayushmann Khurrana will campaign through various electronic and print communications for their latest car Toyota Urban Cruiser. This will be part of this year’s overall marketing campaign for TKM, targeted at endearing youthful successors to Brand Toyota. At the heart of Toyota Urban Cruiser’s engagement program is the conviction that respect should not be demanded; it must be earned.
“Naveen Soni, Senior Vice President, Sales and Operation, TKM, shared his thoughts on the launch, saying,” Mr. Ayushmann Khurrana is an example of a self-made star, one who is highly talented and appreciated by both critics and audience. For many young people, his tale is an inspiration and echoes the spirit of the latest Urban Cruiser.
We are extremely excited to announce Ayushmann Khurrana as the ambassador for our brand. We are optimistic that with this partnership, we will be able to link through the nooks and corners of the country with the customers, particularly the young, “he concluded.
Mr. Ayushmann Khurrana said about his association with the Urban cruiser, “If people ask me about my path, the love and admiration I’ve received in the entertainment industry, I still say ‘respect is just the product of what I’ve done.’ So I love the notion of ‘respect’ becoming the Urban Cruiser’s motto. I’m excited to be part of Toyota Urban Cruiser and look forward to sharing more information on the youthful urban SUV.