U-17 Women’s World Cup: FIFA-AIFF feud shade sponsorship deals


The 2022 FIFA U17 Women’s World Cup in India from 11-30 October faces an uncertain future. AIFF holds new elections. He is less than six weeks away from the
Tournament and has yet to announce any global event sponsorship deals. The Indian team sponsor is also unclear. On-air sponsors were also kept secret.

FIFA’s website mentions Coca-Cola, Visa, Airways ,  Qatar Energy, Wanda Group and Kia (Hyundai). These are FIFA’s long-term partners.
Veteran Adman and Rediffusion Dr. MD. Sandeep Goyal said: “The last U-17 Women’s World Cup was supported by Hero MotoCorp, LIC, Dalmia and NTPC.” is rapidly increasing.

According to GroupM’s latest ESP report, in 2021 both men’s and women’s Indian football will get his Rs 3.88 crore in sponsorship funding, while cricket will get her Rs 2.212 crore. Did.
“Given the size of the FIFA-sponsored tournament, many sponsors would come forward,” says angel investor and business strategist Lloyd Mathias.

Experts say uncertainty and legal issues may have prevented the AIFF from explaining these sponsorship deals. A senior executive at advertising said: Some of them may want to renegotiate their contracts if the tournament is moved to another country.

Ramesh Narayan, Senior Adman, Founder of Canco Advertising and Director of Strategy at the Federation of Asian Advertising Associations, said: that’s all. A major interest market for sponsors is here in India, where they can build their own hype by hosting big events here
Sponsor may only attempt to negotiate if the venue moves.
Dr. Goyal, “Venue changes have little impact for on-air sponsors unless the time of day is impacted.”

e4m is the Local Organizing Committee (LOC) of the FIFA U-17 Women’s World Cup. I contacted A LOC-FIFA official, who spoke on condition of anonymity, said: An announcement on World Cup sponsorship will be made shortly.

“It is disappointing to see such directives from FIFA at a time when all efforts are being made to keep Indian football on track,” said the CoA. The Chairman Judge said: Anil Dave. “Nevertheless, we are in constant discussion with all parties, including FIFA, to find an appropriate solution to this situation and get the ball rolling again.

” His term has already expired. , continued in a completely undemocratic and illegal way, but nothing was done. But when the Hombre Supreme Court issued an executive order to ensure that a democratically elected body took over, and the CoA and the Ministry of Sports did their best to implement the Hombre Supreme Court order. The executive order stopped the suspension when it was sanctioned by FIFA.
FSDL is an Indian company established to operate the Indian Super League.

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