Vivo India launches #smilewaladelight campaign with its latest advertisement


Vivo Communication Technology Co. Ltd., stylized as Vivo, is a Chinese technology company headquartered in Dongguan, Guangdong that is developed for designing and manufacturing smartphones, smartphone accessories, software, and online services. The company also develops software for its phones, distributed through its V-Appstore, with iManager included in their proprietary, Android-based OS, Funtouch OS. Vivo is an independent company that develops its products. Its research and development centers are located in Shenzhen, Guangdong, and Nanjing, Jiangsu.

Festive are always the most auspicious time for every Indian. To spice up this moment, Vivo India has released its Diwali advertisement campaign. On account of its #smilewaladiya campaign, the company has released an ad film showing the very essence of Diwali. It shows the possibility of being together even in this drastic situation of covid 19 and provide hope for a better tomorrow.

Nipun Marya, director of the brand strategy, Vivo India shared that With Diwali and other festivities, Vivo India wanted to grab the pulse of the nation with a campaign that evoked hope and positivity and brought smiles and delight to everyone. Their aim behind the film was to craft a heart-warming visual story of happiness, optimism and celebration, and togetherness.

The film picturizes a boy Neel, his friends, and his family in this Diwali. It shows the cute ways in which Neel’s friends try to make him happy. The advertisement focuses on making every moment happy. #DelightEveryMoment with a #SmileWalaDelight thus showcases those particular touching and heartfelt emotions. The campaign also asks the customers to share all #SmileWalaDiya stories and win exciting prizes.

The concept for the film was proposed by schbang and is co-produced by the schbang motion film and happy monk.

Nipun Marya also shared that these festive days are always the time were record-breaking sales are often observed. He said that due to the arrival of festivities there is still a big part of it to come yet integrating the demand and needs of customers as smartphones play a critical role in this current covid 19 scenario as it promoted work from home.

Thus Vivo welcomes everyone along with your loved ones, to enjoy this Diwali with Vivo!!!


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