‘wake up Alive’ & begin every morning clean in its new TVC -Cinthol


Cinthol, the legacy soap brand from Godrej patron merchandise Ltd (GCPL), unveiled a brand new tv campaign ‘wake up Alive’, urging humans to begin each morning fresh and be alive. The film, abstracted using Creativeland Asia, highlights how humans can workforce in their mornings with an explosion of freshness with the lemony freshness of Cinthol Lime or the icy-cool menthol of Cinthol Cool cleaning soap.

People are shut-in because of the covid19 pandemic and need to experience active. After the immensely a success ‘Alive is high-quality’ marketing campaign final year, Cinthol all over again drives to uplift purchasers’ spirits. This time, the TVC thrills listeners by taking them on an exciting ride of visible treat capturing various scenes.

The film specifies a set of buddies who embark on an adventure at the pinnacle of a mountain. Later the use of Cinthol soap, they’re recharged and ready to tackle greater as they float on top of a hill and into a frozen lake. The TVC resonates an infectious freshness and is a visual delight, set to the music of Cinthol’s rock anthem, ‘wake up Alive’.

Sunil Kataria, CEO – India & SAARC, Godrej patron products Ltd (GCPL), said about the brand new TVC, Cinthol stands for freshness and promises to supply the cleanest bathing experience. With this new movie, we want to focus on how a shower with Cinthol Lime or Cinthol Cool is all you want to make your day fresher. The flash of lemony freshness and icy cool menthol will make your experience energetic than ever. And with ninety-nine nine% germ safeties, you won’t just stay sparkling however also included.

Anu Joseph, leader creative Officer of Creativeland Asia, says “genuine to Cinthol’s philosophy of bringing alive each moment, this film captures how a lazy morning on a mountaintop quick changes into a journey of an entire life, for a bunch of buddies. the bathtub turns into a boat. An everyday bathtub transforms into an alive bathing experience concerning streams, snow and a frozen lake. That’s the experience Cinthol Lime and funky versions promise every single time. To wake up alive.”

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