Hair dye brand Saif Ali Khan brought in as brand ambassador Godrej Expert Easy Shampoo Hair Colour. The brand also revealed a TV campaign led by Khan, designed by Creativeland Asia, which can showcase product features and increase the visibility of the category. Sunil Kataria, CEO of India & Sark, Godrej Consumer Products said, Godrej Expert Easy dyestuff Shampoo is an innovation within the hair colour category.
With this offer, we are as long as an answer for consumers who are short on time and want to colour their hair right immediately. Make simpler the total complete process and getting an innovative colour to search for hair in five minutes is what makes Godrej Expert Easy an innovation. Our partnership with Saif Ali Khan will help us increase awareness of the category also like our product across urban and rural markets.”
Speaking about teamwork, Saif Ali Khan thought, the brand has constantly evolved be it from powder hair colour to rich crème colour and now to a 5-min shampoo hair colour. Godrej Expert Easy Shampoo Hair Colour matches my type of keeping things simple yet fashionable. The five-minute quick and easy application process is my favourite feature.
Consumer Products Limited, said, Godrej Expert Easy shampoo hair colour, is an invention within the hair colour category. Through this contribution, we are giving a solution to consumers who have time lack and need to paint theirs instantly. Simplifying the whole process and achieving a spanking new coloured hair look in 5 minutes is what makes Godrej Expert Easy an innovation.
Our corporation with Saif Ali Khan will help us amplify awareness of the category also still in addition as our product across urban and rural markets.” Anu Joseph, Chief Creative Officer, Creativeland Asia added, “Hair colouring has always been a time-consuming thing, one must plan. Grey hair always gets within the way of one’s style when there is a last-minute plan. With Godrej Expert Easy Shampoo, hair colour is often Hair colouring is as unplanned as your plans. The movie, starring Seif, brings that insight to life in an exceedingly light-hearted story full of sibling joking.