Week at a glance: India @75 – Dream merchants; Audio Streaming

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Anisha Iyer on the breakthrough advertising efforts in India at 75:

Anisha Iyer, Chief Executive Officer, OMD India, recalls some of the ground-breaking advertising campaigns that wowed consumers with their cutting-edge approach, uplifting messaging, and social value in an interview with Adgully.

Sahil Siddiqui on the uniting power of advertising in India at 75:

In an interview with Adgully, Sahil Siddiqui, Vice President, Creative Strategy, WATConsult, focuses on two crucial facets of Indian advertising: first, how it set Indians on the path to becoming global citizens, and second, how we Indians are dispersed across the country yet united by taste.

Advertising in Independent India: Dream Merchants and More at 75 – Anjali Malthankar

Anjali Malthankar, National Strategy Director at Tonic Worldwide, discusses the “golden age” of advertising and the influence of ideas in communications in an article for Adgully. She identifies several legendary advertising efforts that have had a significant impact on India’s 75-year independent history.

India @75: Dia Kirpalani discusses initiatives that aimed to improve society

“There are significant campaigns that I am sure everyone remembers, such as Ariel’s ‘Share the Load’, Tata Tea’s “Jaago Re,” Tanishq’s “Second Marriage” or “Inter-caste marriage” efforts,” stated Dia Kirpalani, VP – Head of Strategy, Blink Digital. There are smaller initiatives that tried to affect societal change within their corporate aims, however, these surely have a role in sparking discourse.

Ganapathy Balagopalan is appointed as the deputy chief strategy officer of Ogilvy India:

Ganapathy Balagopalan has been elevated by Ogilvy India to the position of Deputy Chief Strategy Officer. Perhaps India’s most decorated planner is Ganapathy. He wrote the argument that helped Cadbury Dairy Milk win the Oscars for Advertising Effectiveness, India’s first IPA. He also received the Savlon Chalk case’s inaugural Ogilvy India Grand Prix for Effectiveness.

As online long-form viewing time increases, linear TV viewing is declining: Omdia

The daily viewing habits of TV viewers in the US, Europe, and Australia are shifting more and more toward nonlinear viewing, with online long-form and social media video viewing surpassing the previous year’s viewing time increase, according to new Omdia statistics.

Male visitors drive the most video OTT players, according to Comscore

According to Comscore data, the top 10 OTTs are dominated by male viewers, who account for over six out of every ten viewers, with Zee5 having a split that is virtually evenly between the sexes.

Indian consumers believe that TV delivers better value than other mediums: study

As part of the initiative “TV Customer Market Study,” Consumer Unity and Trust Society (CUTS International) and Broadband India Forum (BIF) commissioned a pan-Indian TV consumer survey in April and May 2022.

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