Wipro acquiring 4C, Salesforce Platinum Partner for $79 million: Case study


Another day, just another acquisition in the technology sector. The big giant organization Wipro is acquiring the 4c, a Salesforce multi-cloud partner firm for $78 million (68 million euro). Probably this is the second acquisition that is done by the company.

Moving further, established in 1997 with its headquarters in Mechelen, Belgium, 4C is an independent Salesforce Platinum Partner and one among the leading customer-centric consultancies. 4C has capabilities across multiple Salesforce clouds including Sales, Marketing, Field Services and focuses ontransforming Quote-to-Cash processes with Salesforce’s Configure, Price, and Billing solutions. The success story is, 4C has successfully delivered over 1500 projects, for quite 500 customers and is one amongEMEA’s most certified Salesforce partners with over 1000 Salesforce certifications.

The lead of the organizations shared their views as follows:
“We are excited to announce the team at 4C join us. They bring a rich blend of deep Salesforce expertise across multiple clouds including a team of multi-faceted, multilingual experts with strong regional knowledge and more interesting things. This combination of Wipro’s reach across the region and industry, will help us become a dominant player across the world and a pace setter in Salesforce’s Quote to Cash domain,” said Harish Dwarkanhalli, who is the of President of Cloud Enterprise Platforms (CEP), Wipro Limited.

“Wipro shares the same values as we do. Their presence will lead to a strong digital transformation consulting and delivery capabilities and significant investment within the European market provides a superb platform for the expansion of our employees. We will now leverage this chance to require a subsequent leap in building companies for the longer term for our customers, not just locally but across EMEA,” said Johan Van Genechten, Chief Executive Officer, 4C.

The acquisition is subject to customary closing conditions and is predicted to be closed the quarter ending September 30, 2020.
It now can make serious moves in the market and has added an arrow to its quiver which is different than all its other arrows, which mainly represent offshore services for a cheaper price. Last week, Mint carried an analysis of Wipro’s acquisition strategy as compared to its peers and noted how its acquisitions have allowed it to leapfrog a number of its peers in terms of revenue accretion.

The history of several such acquisitions over other companies has sometimes been a hit and sometimes led to failure also. Fingers crossed! Wipro has made a very big decision and hopefully, it paves the platform for a new algorithm and better technology standards.A


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