With a campaign, boAt honours India’s unyielding spirit

With a campaign, boAt honours India's unyielding spirit
BoAt Make in India Campaign Rock in India

The Rock’ In India campaign has been unveiled by audio and wearables company boAt. The movie describes the country’s efforts to usher in a new era of “Make in India” products, the strength of Indianans, and the reasons why it sets us apart from the rest of the world. 

The company is creating a supportive ecosystem that will quickly turn India into a hub for producing next-generation wearables with little reliance on other nations. In defiance of accepted norms, the Indian company boAt has participated in the “Make in India” initiative by producing more than 10 million wearables. The brand will now be established globally thanks to the design and engineering expertise, the business said in a statement. 

The people of India have an unwavering spirit that has enabled their growth story. BoAt honours people who are #BreakingStereotypes and promoting the #DoWhatFloatsYourboAt philosophy, including Athlete Hima Das and others. The Indian sprinter “Dhing Express,” Hima Das, was never prevented from pursuing her goals by the stereotypical ideas that are expected of girls. At the IAAF World U20 Championships, she ran a time of 51.46 seconds to become the first Indian woman and Indian athlete to ever win a gold medal in any format of global track competition. 

A distinctive and interactive print advertisement with a unique QR code has also been created and published by the brand. Readers can engage with it by scanning the QR code located in the advertisement’s center. Once activated, the inventive advertisement highlights the strength of being Indian and commemorates boAt’s 1 Crore “Made in India” product milestone. 

The co-founder and chief marketing officer of boAt, Aman Gupta, declared: “boAt has proven doubters wrong by successfully tackling the design, engineering, and manufacturing of wearables in India. 90% of our wearables are currently made in India. We are grateful to the government for implementing the necessary regulations and support structures, which are assisting with modernization and acting as the necessary catalyst for the growth of wearable technology in the nation. With this campaign, we hope to demonstrate our dedication to and ongoing investment in “AatmaNirbhar Bharat.” 

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