A never seen before Pookalam (flower rangoli) built with 2296 Cuticura bottles was set up in the center of Lulu Mall in Kochi for visitors to witness. Wondrlab created a truly integrated platform idea, which began with the conceptualization and creation of the Pookalam installation and was then brought alive in the form of a grand activation at Lulu mall, which was further amplified by influencer marketing, radio announcements, and social media coverage.
A Freshness Photo Booth and a Spin & Win Contest wheel, fashion walk, and singing and dancing challenges were all scheduled as part of the activation for people visiting Lulu mall. The audience took part in these activities and had the opportunity to win Cuticura vouchers and other prizes. Furthermore, the emcees and RJs contributed to the event’s entertainment factor.
Mr. Pradeep Cholayil (Chairman and Managing Director, Cholayil Pvt. Ltd.) stated about this extremely memorable occasion, “Cuticura is a widely cherished brand in Kerala.” We have recently launched a range of no-gas deodorants in the Kerala market, and we package these deodorants in vibrant colors. To celebrate Onam this year, we designed a unique method for creating a Pookalam using our deo bottles. The vibrant colors of the deodorant bottles combine to make a fascinating design in larger-than-life size. This activity was carried out at Lulu Mall, which is one of Kochi’s most popular shopping destinations. Onam celebrations are incomplete without a Pookalam, and we want to celebrate the festival with all of its traditions and culture. We are thrilled to see the completed Pookalam with our products instead of flowers.”
“Brand Cuticura is a household name in Kerala,” said Dipti Rode, Content Lead, and Mandar Sawant, Content Director. There couldn’t be a better occasion than the Onam celebration to give the public a new surprise with a cultural touch. That’s why we invited people to view the first-ever Pookalam, or flower rangoli made entirely of Cuticura deo bottles, which symbolize the freshness of flowers. And we were happy that the entire activation was well received by the locals.”
Overall, Cuticura’s grand Onam event became a highlight at Lulu Mall in Kochi, enhancing the festive spirit in an entirely new way.