WROGN, India’s commanding youth fashion and vesture brand for men created by Virat Kohli, blazoned the launch of a limited-edition capsule in collaboration with the Virat Kohli Foundation. This collaboration is a monumental moment as it brings together three of India’s most prominent personalities from different fields- Virat Kohli from the world of sports, Karan Johar from Bollywood, and Badshah from the music assiduity. Together, they’ve created a remarkable action that blends fashion and philanthropy to support sports weal and beast weal through the Virat Kohli Foundation. The proceeds from this collection will be bestowed towards the causes supported by the foundation.
The collection is designed by KJo and Badshah and features a range of gender-neutral, trendy, and edgy designs inspired by their hand styles and incorporates rudiments from the work done at the Virat Kohli Foundation. The collection starts at Rs 1799 and includes t-shirts, hoodies, and denim jackets. It’s presently available at Wrogn’s exclusive brand stores, Shoppers Stop and Pantaloons in 20 metropolises across India and can also be bought online at Myntra and Wrogn.in.
In a statement, Virat Kohli, author of the Virat Kohli Foundation, said, “This collaboration is a testament to the power of coming together for a lesser cause and is set to make a significant impact in the lives of those who need it most. We aim to increase mindfulness and induce finances for the causes that we’re deeply passionate about.” He also said “I’m thrilled to mate with Karan Johar and Badshah for this unique collaboration that blends fashion and philanthropy. This is a testament to the power of coming together for a lesser cause and is set to make a significant impact in the lives of those who need it most”
Vikram Reddy, Co-Author and Susurrus of Universal Sportsbiz Pvt Ltd, the parent company of Wrogn said “ What happens when 3 great minds like Virat, Karan Johar, and Badshah come together? Magic is created and that’s how we feel about this new collection at Wrogn. This collection is a testament to our commitment to social responsibility and giving back to the community. We hope that this collaboration won’t only raise finances and mindfulness for colorful causes but also inspire a positive change in society”
In addition to the release of the capsule collection, the collection is promoted through a fun crusade film that features Virat Kohli, Karan Johar, and Badshah. The videotape will be released on 14th March 2023.