YouTube was a reliable companion to the millions who were trying to navigate the hard times of 2021. More and more Indians are understanding the power of video as a gateway to the world.
Viewers turned to YouTube, to mainly discover content to watch with friends and family, learn new skills, and nurture a sense of community. The creators, on the other hand, continued to inspire and impress with their creativity.
Gaming emerged, in 2021, as a rich ground for storytelling and community building with a significant performance across Top Creators, Top Women Breakout Creators, Top Shorts Creators, and Top Breakout Creators. One of the most popular videos in India this year was a 5-hour long gaming live stream of the FreeFire World Series Final in 2021.
Comedy did well in the short-form video, while Round2Hell’s 40-minute long zombie apocalypse short film became the #1 trending video. The hit Tamil song, Enjoy Enjaami, inspired a hail of content in the form of Tamil reaction videos and cover songs, some in Hindi and Malayalam, animated re-creations and re-creations within FreeFire.
You only need a minute to win big, as shown by the Top Shorts creator A2 Motivation. The Top Women Breakout Creators are from a diverse mix of genres and languages.
The pandemic has shown us that even in hard times, imagination and ingenuity can help and give hope to the lives of millions. The content and the creators on YouTube have become an indelible part of our culture and our lives.
Here are some things you should know about what was created, viewed, and shared on YouTube.
- New genres and formats and stories
YouTube has one of the largest learning communities. Top Shorts creators like Mr. Gyani Facts and A2 Motivation create byte-sized videos abundant in facts and knowledge.
Bhuvan Bam created a multiverse of stories by turning the characters from his comedy sketch into a scripted web series, Dhindora. Further repeating this trend and gaining growing popularity are hyperlocal creators like Jkk Entertainment’s Chotu Dada and CS Bisht Vines’ Paagal Beta.
- Relatable web series
For relatable content, Gen-Z turned to YouTube to find a sense of belonging. 2021 saw the return of The Viral Fever with their web-show Aspirants. The show which mirrors the trials of Indian students preparing for the arduous UPSC competitive examinations is widespread in YouTube’s existing learning community. Many students are becoming learning creators after their own preparations.
- YouTube Shorts
Creators were able to reach a diverse set of viewers by tapping into the humor and familiarity of everyday life with short-form content.