Zomato Depicting Changing Food Ordering Habits in India


Zomato is indicating India’s diverse food habits. Zomato, the online food delivery platform collected its food delivery data from the previous year for the Republic day special post. The Zomato made a post on social media and it illustrates the diversity of India basis on its food orders. Zomato is a start-up for food delivery founded by Deepinder Goyal and Pankaj Chaddah in 2008. Zomato mainly concentrates on food delivery, information regarding menus, and reviews of restaurants. Zomato has some selected partners in selected cities. Zomato is considered a very huge food aggregator with large connections. 

           Zomato is providing the data based on the food diversity in India and the post is saying that love for food has no boundaries. This particular is a post telling us about the few regions and their food order habit. The data collected is beyond our usual expectations. For Example, Jammu and Kashmir placed 6,248 Masala Dosa orders and 652K filter coffee orders. The caption made by the post said, “Phir Bhi meal hai Hindustani ❤️🇮🇳… the figures mentioned in the post are for the past 1 year.” Zomato collected the past data to estimate the past engagement rate of customers. It is very pleasant and delightful to see the engagement rate created by the brand. These statistics would help them to track the orders per minute (OPM) and it reached a height of 4,254. The engagement rate and the interactions on the site of Zomato can be traced through past data collection methods. This is a way of understanding the love for foods beyond our expectations. This post and data show that the food ordering habit and love for diverse food is increased in India.

           Foodtech startups like Zomato provides insights into Indian ordering habits. At the same time, it is focusing on digital eating habits. Everybody can order food through Zomato and other platforms at any time. It is more convenient in terms of time and space. People can choose their favorite food combo from the favorite restaurant through Zomato. The recent post made by Zomato is a shred of clear evidence for the changing trends. The branch expansion of Zomato to various regions, loyalty, strategies, and initiatives are driving forces behind the recent post and statistics. Surely, there is always a scope to maintain the graph of growth.

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