50% customers prone to increase festive spends in 2021


MMA, GroupM, and Amazon Advertising have dispatched the ‘Decoding Consumer conduct and Winning the 2021 Festive season’ Playbook, a handbook for promoters on expected customer feeling close by proposed techniques for Diwali this year.

The 2021 Diwali festive season will be a phenomenal test for advertisers. As utilization is on a characteristic rise post-pandemic limitations, brands are hoping to stick out and catch the mindshare among the trendy ‘digital’ purchasers.

Various brands have conceded their item dispatches and are depending on the festive season to drive steady reach and deals. Accordingly, shopping aisles will be choc-a-block with new dispatches upheld by high-decibel promoting efforts. Simultaneously, purchaser ventures have become more perplexing and non-straight, and the job of digital has become more unmistakable across the journey. Thus, this festive season will expect advertisers to re-evaluate their media strategies to be fruitful.

This playbook will help brands in settling on productive choices around their media procedure during the festive season. It catches experiences around purchaser opinion and advertiser assumptions for the forthcoming festive season, alongside suggestions and proposals for advertisers.

Moneka Khurana, Country Head, MMA India, said, “MMA is pleased to have co-composed the white paper in a joint effort with GroupM and Amazon Advertising to give the truly necessary experiences and direction for the forthcoming festive season for the ecosystem assisting brands with exploring the difficult occasions and drive ideal permeability and execution.

“76%of advertisers referenced they will assign more spends for digital when contrasted with last year. Thus, it’s vital to comprehend omnichannel clients better in the changing occasions as we keep on driving the account of forming the eventual fate of showcasing,” Khurana said.

Tushar Vyas, President Growth and Transformation – GroupM South AsiaTushar Vyas, President – Growth and Transformation, GroupM South Asia remarked, “Digital impact in shopper ventures has expanded altogether while the online business reception has sped up in the most recent year and a half. Consequently, Digital is no anymore a help media stage yet is central to media plans.

Vijay Iyer, Director-Ad Sales, Amazon Advertising India remarked, “Digital is a piece of our lives presently more than ever and the impact is just expanding. Internet business entries go about as entryways to this world that we are so rapidly embracing and are assuming a significant part in brand and item revelation. This playbook will help brands in honing their online system, yet will reclassify how they measure and drive business results,” Iyer said.

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