Airtel strikes into ad tech with Airtel Ads

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Bharti Airtel, the communications solutions provider, has forayed into the advertising industry with the launch of Airtel Ads – a brand engagement solution. The solution will permit brands of all sizes to assent-based and secured campaigns to an large pool of customers in India.

The new offering will assist brands with delivering efforts to the most pertinent customer partners. This will also guarantee that Airtel customers get just the most important brand offerings and not unwanted spam, focusing on relationships with customers instead of simply delivering online impressions.

Adarsh Nair, chief product official, Bharti Airtel, said, “By abstracting Airtel’s special qualities of customers, best in organization and a world class digital platforms, Airtel Ads offers innovative channels for brands to contact the right audiences. Advertising is an adjacency to our center business of enchanting our customers with good services. In this way, we consolidate the privacy that is vital to our customers with the trust and transparency that is essential to the brands we serve”.

During the beta stage, Airtel Ads delivered successful campaigns for numerous brands across wide variety categories like PepsiCo, Zomato, CRED, Tata AIG, and Cars24.

Pradyot Ghate, vice president – product and partnerships, Zomato, said, “As a brand, we are consistently lookout for more engaging and authentic ways to connect with our customers. With Airtel Ads, we were able to build a high level of commitment and traffic on our platform.”

Om Jha, associate director of media, PepsiCo India, said, “Through Airtel ads, we ran a focus digital campaign on the Wynk music app for the launch of new packs of 7UP and Mirinda. The outcomes of the campaign were truly impressive given the customizable ad formats and quality audience base.”

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