Ather Energy join forces with KBFC for ISL 2021


Ather Energy Private Limited becomes the official partner of Kerala Blasters Football Club (KBFC) in the India Super League 2021.

Ather Energy is famous for building fast and intelligent electric scooters. It is an Indian electric vehicle company with its headquarters in Bangalore. Ather 450X and Ather 450Plus are its manufactured e-scooters.

Kerala is rich with its people who are keen lovers of football. The football game is deeply ingrained in their hearts. The state has grown into a prominent market of Ather with its massive consumer demands.

Ather plays a fundamental role in India’s EV transformation. KBFC is happy that it could also be part of bringing awareness about sustainable consumption. In the different cities of Kerala, Ather installed its 16 fast charging points- Ather Grid to speed up the EV infrastructure.

Kerala enjoys the credit to be the first market in India to adopt EVs. Ather Energy plans to widen its presence in Kerala to more cities. The popularity of Ather 450’s test drive request is rising tremendously in Kerala.

In November 2021, KBFC is preparing for its victory in Indian Super League, and Ather Energy is ready to show its presence in PAN India.

The Ather electric scooters within a short period proved to be an alternative to fuel-run scooters. There are many innovative features in the e-scooter like an LCD which provides the rider with all kinds of information from navigation to incoming calls to the nearest charging points.

It has a 17.78cm capacitive touchscreen and is both water-resistant and dust-proof. There’s also an option to save the driver’s license and other relevant documents on the dashboard.

It has a new over-the-air (OTA) software update for its electric scooters. The Atherstack Brog (10.2.0) OTA update improves its functional programs and bug fixes.

Another most prominent feature of Ather e-scooters is that they could signal theft and tow with its latest OTA update. Its onboard geospatial sensor detects potential theft/tow activity and alerts the owner via the Ather app.

It also has an auto-theme switching which enables instrument display of the Athar e-scooter. Depending upon the time of day, this function automatically switches between light and dark modes.

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