In this new campaign which highlights the performance and technology of its range of motorcycles, Bajaj Pulsar is all set to blaze new trails with a relevant message going out to all riders across the country.
The pandemic has impacted our lives in many ways.And now, the new behaviours acquired in the new standard are here to stay. In these times a motorcycle has been one of the safest modes of transport. But the Pulsar isn’t an ordinary motorcycle; its signature style follows the latest rules of the game! It’s no secret that the Pulsar is a mechanism for thrills. And the thrill is still the code it lives by. The one factor that connects any pulsar rider would be the thrill of riding it no matter how times shift.
The TVC features two riders executing gravity-defying stunts with only one underlying law, maintaining a minimum gap between them at all times of 6 feet (‘2 gaj ki doori’). Highlighting the dedication to the new normal and not forgetting the urge to thrill at the same time.
“Narayan Sundararaman (Head of Marketing, Bajaj Auto Ltd.) commented on the occasion, “As a company, Pulsar has always been the one to split barriers and set new benchmarks. Bajaj Pulsar has always aspired to inspire, whether it be technology or gravity-defying stunts. What does not change with new rules being published in this new age is the fact that the product range built and developed in India is still a bestseller and a world-beater. The film also has a surprise for our Pulsarmaniac legion, where they can have a glance preview of the new editions of new Pulsar 200 NS.
“Pulsar ‘Two lines of chalk’ is about our spirit of never giving up. It’s about us also getting the confidence to ride out this challenge,” says Sukesh Nayak, Ogilvy India’s Chief Creative Officer.
Pulsar currently has models that range from the Pulsar 125 to the Pulsar RS200 flagship. A new Split Seat model was introduced in Pulsar 125 this year to further expand its presence in the segment by providing the most sporty offering among the peers.