Battleground to conquer the hearts of Indians


Battleground IP from Krafton has got the game-loving Indian audience thrilled with the launching of their new game, BATTLEGROUNDS MOBILE INDIA. The company promises to take the gamers through an incomparable battle royale experience along with breathtaking content. Krafton has unveiled its unique features in the recent launching campaign.

BATTLEGROUNDS MOBILE INDIA has been launched by krafton in partnership with Saatchi & Saatchi Propagate to launch the game in India.
The company has managed to conceptualize and produce two TVCs – a launch film on #IndiaKaGame and another on the core theme of friendships made in the gaming world. The launching campaign film highlights the unique ways in which Indians have made the game their own with their rituals, quirks, and typical Indian habits of living, relationships, and bonding.

Charles Victor, COO – Saatchi & Saatchi Propagate, said, sharing his views on the partnership: “We are excited for the opportunity to partner with Krafton. Firstly, we are launching the most eagerly awaited mobile game in India; secondly, it was a chance to build a new gaming narrative.”

The key features that make the game unique are the friendships created and strengthened while gaming, the spirit of competition, and the idiosyncrasies of the Indian gamer. All these features have been merged to make a game just for India- ‘India ka Battlegrounds.’ These features are more than enough to define Battlegrounds as a brand in the Indian gaming world.

Chetan Kapoor, Sr. Creative Director, Saatchi & Saatchi Propagate said highlighting the thought process of the campaign: “We gave ourselves the task to create memorable films that bring alive the diversity, inclusivity, and unique traits of the players that truly make BATTLEGROUNDS MOBILE INDIA a game like no other. Creating the unique new concept of this scale was a challenge in these times. We believe we’ve managed to create ad films that will be loved as much as the game. Here’s to some chicken dinners coming up.”

The launch of the advertisement film has been able to make an outstanding debut on social media platforms like YouTube. The company will promote the campaign on social media platforms, and the second film will be launched shortly.

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