Beardo’s New Brand Film Celebrates Masculinity

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Beardo, the industry’s top brand for male grooming, aspires to honour authentic masculinity in all its radiance. Men should be told that while celebrating femininity is wonderful, doing the same for masculinity is also fantastic and should not be avoided.

A company called BEARDO sells grooming supplies for men’s skin, face, beard, and moustache online. It provides a variety of products, including shampoos, beard washes, beard oils, facial serum, face lotions, hair wax, moustache wax, facial scrubs, and more.

Actor Hrithik Roshan is from India and appears in Hindi-language movies. He is well known for his dance abilities and has played many different characters. He is one of India’s highest-paid actors and the recipient of numerous honours, including six Filmfare Awards, including four for Best Actor and one each for Best Debut and Best Actor (Critics). Based on his income and fame, he has repeatedly appeared in Forbes India’s Celebrity 100 since 2012.

The world needs more manly men, not fewer. We celebrate guys who have the courage to stand up for what is right, who are brave enough to be raw and real, and who are willing to take charge when necessary because the world needs men who don’t hide in a throng waiting for someone to take command. We must honour this masculinity.

According to the company, the original manly attitude of being honest, ambitious, and brave resonates strongly with the bearded appearance. Not only does having a beard look classic and sophisticated, but it also says something about the kind of guys who have the guts to grow one and the perseverance to maintain it. We are proud of and value #HairyMasculinity. Who else could bring out this hot Raw, Real, and Unfiltered avatar of #HairyMasculinity than Hrithik Roshan

I have always appreciated how Beardo is a brand brought to live the fashionable yet rugged, authentic unfiltered image of the groomed guy, said Hrithik Roshan about the campaign. Being a Beardo is a way of life and state of mind, which the new digital film from Beardo beautifully illustrates.

Sujot Malhotra, CEO of Beardo, commented on the introduction of #HairyMasculinity, saying “That Beardo as a brand has been constantly advocating the cause of masculinity.” The ever-increasing popularity of the OG Bearded style is proof that masculinity should be celebrated. We applaud the #HairyMascuinity’s tenacity, bravery, ambition, and charm.

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