Blue Heaven Cosmetics release an advertising campaign conceived by Lowe Lintas


Blue Heaven Cosmetics, one of the most popular cosmetic brands among the Indian masses, has as of late delivered a publicizing effort. The incorporated mission, brought about by Lowe Lintas Bangalore, means to fabricate an interface with its objective gathering and endeavors to re-outline the make-up class. 

For more than forty years, Blue Heaven Cosmetics has been upsetting the beautifying beauty care products space and has driven the charge to make the design open to the Indian masses. Brands in this classification regularly take a stab at speaking to the marvelous side of individuals. To break the messiness, Blue Heaven Cosmetics has situated itself as a brand that accomplices its clients during the regular snapshots of their lives – and not simply held for those unique minutes. 

Talking about the mission, Amit Chopra, CEO, and MD, Blue Heaven Cosmetics said: “Throughout the most recent 45 years Blue Heaven has empowered Indian ladies to communicate their excellence through its scope of cosmetics items. Today, cosmetics are more than an intermittent wonder, and Indian ladies are commending their magnificence in regular miniature minutes. Our new mission, “O Beauty Beauty!” is a tribute to these delightful ladies who capitalize on their regular daily existence. Lowe Lintas comprehended the beat of our clients and assisted us with interfacing with them. We accept that the new mission will assist us with conveying an extraordinary ad as well as compelling business results.” 

Lowe Lintas has conceptualized a minute-long film that perfectly draws out the brand’s recommendation – Don’t pass up on any chance to communicate your delightful self. The film is established in the understanding that even though every day may appear to be exhausting or unsurprising, it is loaded up with potential; that every second can be a chance to communicate without limit. A vivacious piece of music exquisitely supplements the film as it quietly associates with its buyers. 

Discussing the mission, Puneet Kapoor, Regional Creative Officer, Lowe Lintas said: “Blue Heaven makes extraordinary contemporary cosmetics arrangements accessible to each lady across India. This film is a tribute to the large numbers of uncrowned and overlooked glamorous ladies found in each area and pin-code of the country. It praises the outflow of the most energetic ordinary minutes in their lives, as though there was an amazing, relentless cosmetics party occurring the nation over consistently, whose verification can be found in the 15 seconds of popularity playing on insta-reels (prior TikTok) age.”

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