Vivo one of the best-selling smartphone company in India introduces Bollywood actress Sara Ali Khan as its ‘Chief Style Icon” for the upcoming stylish Y-Series Smartphones. As a part of this association, Sara will be seen across the various marketing campaign of Vivo’s upcoming Y series smartphones, starting from Y73.
As the “Chief Style Icon” for the Y-Series smartphones, Sara Ali Khan will highlight the perfect combination of Style, Strength, and Joy for Vivo’s potential customers as well as existing consumers. During the launch of Y73, Sara Ali Khan also is doing a special unboxing on the 10th of June, launching Y73.
Vivo’s focus is always to meet the changing consumer needs and preferences, they are committed to bringing joy to every consumer’s life. “Associating with a style icon will help deliver the key focused message for the upcoming Y-Series smartphones. ,” said Nipun Marya, Director-Brand Strategy, Vivo India.
Sara Ali Khan Commented that “Working with Vivo has been a total joy in the earlier and work together with them again for their forthcoming series will be a nice experience. Joining with a brand that understands and focuses on the design and modern technology for their consumers is great.”
As per the market research study done by International Data Corporation, United States in 2021 January – March Quarter, Vivo held the third position in the Indian smartphone market with a 17.3 percent share.
Vivo is making substantial investments to expanding its retail footmark in the country. They are going to have more than hundred new exclusive stores in this year. The company said that A majority share of its smartphones valued above Rupees 20,000 will be 5G-enabled which will help position itself as the main 5G Handset brand in the country”. Vivo will be launching the X60 series in the premium segment this month. The target is to strengthen premium offerings. In the Rupees 30,000 segment, the new series will help further strengthen their presence.
Along with Sara, the China-based brand is known for marketing its products in association with top Bollywood superstars like Amir Khan, Ranvir Singh, and Indian cricketer Virat Kohli. These associations will make a great impact in vivo company as well as in the Indian smartphone market.