INDIA, 24th September 2026: Sometimes a BOSS Burger needs a little something extra on the side. Building on its world of bold, satisfying comfort food made for delivery, BOSS Burger by SOCIAL has introduced BOSS Pasta, a new customisable pasta offering designed to complement the BOSS Burger experience. Available across select locations in Delhi NCR, Bengaluru, Chandigarh, Mumbai, Kolkata, Lucknow, Dehradun, Pune and Hyderabad, BOSS Pasta brings a new comfort-food option to the menu, giving diners more ways to build their BOSS order.
Built around choice, mood and a little experimentation, BOSS Pasta lets customers take charge of their bowl rather than pick from a fixed combination. Starting at ₹349, diners can choose between Penne or Spaghetti, pair it with Arrabbiata, Alfredo or Pink Sauce, and personalise it further with their preferred vegetables and chicken. Whether ordered alongside a BOSS Burger or as an addition to the meal, the format gives customers the flexibility to create their pasta just the way they like it.
The idea is simple: there is no one right way to do pasta. Whether it is a familiar comfort order, combination someone always go back to, or something completely different because the mood calls for it, BOSS Pasta turns ordering into a build-your-own experience.
Chef Shamsul Wahid, Group Executive Chef, Impresario Entertainment & Hospitality Pvt. Ltd., said, “BOSS has always been about giving people bold, satisfying food that works for the way they order today. With BOSS Pasta, we wanted to add another element to that experience without taking away from what BOSS Burger is all about. It gives customers another option to add to their order, with the freedom to build their pasta around what they are craving. Whether it is alongside a BOSS Burger, shared at the table or enjoyed on its own, there is room to make it your own.”
That idea also reflects a wider shift in how young consumers approach their choices. SOCIAL’s Voices From The Hood, a survey with the youth of India points to a generation increasingly curating its identity and experiences rather than subscribing to a single prescribed template. In dining specifically, the report finds that food quality remains the strongest decision driver, followed by value for money, underscoring that while younger diners are open to variety and discovery, the food itself still has to deliver.
For BOSS Burger, BOSS Pasta is a natural extension of the brand’s comfort-food universe, giving customers another reason to build a more indulgent BOSS order. With burgers continuing to sit at the heart of the offering, the pasta is designed to complement the experience, whether that means adding a bowl of customisable pasta to your burger order, ordering something extra to share, or simply switching things up when the craving calls for it. From quick desk lunches and easy weeknight dinners, BOSS Pasta brings another layer of choice to the BOSS Burger experience.
BOSS Pasta is now available across select locations in Delhi NCR, Bengaluru, Chandigarh, Mumbai, Kolkata, Lucknow, Dehradun, Pune and Hyderabad, and can be ordered via Swiggy and Zomato.
About BOSS Burger by SOCIAL:
BOSS Burger by SOCIAL, a brand by Impresario Entertainment & Hospitality Pvt. Ltd., is redefining the burger experience with bold flavours, indulgent textures, and premium ingredients. Designed for those who crave more than just a meal, BOSS Burger delivers expertly crafted creations that are bold, satisfying, and unapologetically indulgent. With a menu tailored to satisfy every craving, from juicy smashed patties to spicy, globally inspired flavours, BOSS Burger sets the standard for elevated burger indulgence. Available across 55 delivery locations in India through Swiggy, Zomato, and Dotpe, BOSS Burger by SOCIAL brings gourmet, crave-worthy burgers straight to your doorstep. For those who demand more from their burgers, BOSS Burger by SOCIAL delivers the ultimate experience. RIP Cravings.
