Cadbury Dairy Milk, Cadbury Dairy Milk Silk, Cadbury Bournville, Cadbury Dark Milk, and Cadbury Temptations, among India’s most popular chocolate brands, will now feature the Cocoa Life emblem on the front of our boxes, according to Mondelez India, one of the country’s largest snacking companies. The Cocoa Life program is the company’s pledge to source sustainable cocoa for chocolate production in India.
In addition to India, Mondelez International’s Cocoa Life program helps people prosper in six main cocoa-growing origins: Ghana, Côte d’Ivoire, Indonesia, the Dominican Republic, and Brazil. The corporation began cocoa planting in India 55 years ago in the four southern states of Andhra Pradesh, Karnataka, Kerala, and Tamil Nadu, and has now grown to 100,000 cocoa farmers.
“At Mondelez International, we are enthusiastic about chocolates,” Anil Viswanathan, Senior Director – Marketing, Mondelez India, remarked of the achievement. Because cocoa is the foundation of our chocolate and a critical component of our business, we make certain it is “made right.” Making it right entails assisting cocoa farmers in gaining knowledge and skills in order to enhance their livelihoods, communities, and inspire the next generation of cocoa producers. We are building a movement for long-term change through the Cocoa Life initiative, which is based on deep understanding and sector-wide collaboration and partnership. As a result, Cadbury will be able to deepen its Generosity mission with the addition of Cocoa Life. When our customers purchase chocolates with the Cocoa Life label, they are helping to ensure the long-term viability of our world and communities.”
Since 1965, the Cocoa Life initiative in India has reached out to a community of over 100,000 farmers, assisting them in understanding and eventually adopting the art of cocoa production. The program stems from the company’s long-term goal of transforming the lives and livelihoods of cocoa growers and their communities, as well as inspiring future generations.
“Cocoa Life expands on our rich heritage and nearly five-decade relationship with India’s cocoa farming community by allowing us to acquire cocoa beans locally in India. We want to go beyond just being a buyer and become a fully dedicated partner for all of our cocoa growers and their communities through this program. We also expect India to play a key role in the wider strategy of expanding the program globally so that by 2025, all chocolate brands would be able to acquire their cocoa from Cocoa Life.” Mondelz International’s Cocoa Operations Lead – India, Roopak Bhat, said.
Cocoa Life has worked on the ground with men and women who make a living from cocoa to turn cocoa farming into a resilient business, successfully supporting over 188,000 farmers across the six key cocoa-growing countries, creating inclusive communities, and conserving the environment through its interventions so far. By 2025, Cocoa Life will be the supply of cocoa for all Mondelez International chocolate brands worldwide. Cocoa Life currently supplies 68 percent of the company’s total cocoa volume for chocolate brands.