Cadbury Dairy Milk has rolled out 3 new ads to take forward its ‘Say Thank You’ series. The #Nurse, #Caretaker and #Playground ad films feature the chocolate bar being gifted as a way of saying ‘Thank You’ to the unsung everyday heroes “who go about their jobs quietly; while making our lives easier and better all the time.”
The series of three 15-second spots conceptualized by integrated communications agency- Ogilvy underlines the brand’s slogan “Let something good happen, Let something sweet happen” #KuchAchhaHoJaayeKuchMeethaHoJaaye. The ad films portraying a nurse, a playground watchman and a school caretaker show how a simple gesture like saying ‘Thank You’ can go long way and make someone’s day.
In each of Cadbury Dairy Milk’s latest spots, the heroes find the chocolate bar while they are doing their job. One of the films showcases a patient who was just about to get discharged gifting the hospital nurse a chocolate bar before he leaves. While the second spot features a cricket player gifting Cadbury Dairy Milk chocolate bar to the Playground watchman for waking up early every day; the third spot showcases a school caretaker finding the chocolate bar while he was cleaning up a classroom after the school hours. He then flips the chocolate bar to find a cute pink sticky note with the heart-warming message “Thank You Bhaiya.”
In these unprecedented times, frontline workers and daily workers across the globe are fighting relentlessly for mankind. When the COVID-19 pandemic first broke out, Cadbury Dairy Milk brought back its iconic theme song ‘Kuch Khaas Hai’ to remind us of the important role played by these unsung heroes in our lives to make it better. The theme song is a tribute to thank the frontline and essential workers for their endless service.
Mondelez has brought back its classic ‘Kuch Khaas Hai’ theme ad to remind people to stay strong, despite lockdown and look for the special and sweet moments in our lives. To support and thank the dauntless heroes for their relentless effort, Cadbury employees distributed the newly released ‘Thank You’ bars amongst the staff of some key hospitals in Mumbai, Delhi, Bengaluru and Kolkata.